Forget everything you thought you knew about hair care. A brand-new rebel is entering the beauty arena, and it’s here to shake things up with a riot of color, joy and creativity and seriously effective hair care.
Co-founded by hair industry icons Kyara Mascolo and Bruno Mascolo — the formidable duo behind legendary brands like TIGI, Bed Head, S-Factor and Catwalk — Freakin Genius is the lovechild of 60+ years of creative disruption in pro haircare. Designed to spark joy and deliver serious results, Freakin Genius is launching with 21 products that are proudly made in the USA, all wrapped in bold, brightly colored packaging and infused with irresistible scents. Think blueberry, strawberry lemonade, toasted coconut and tangy citrus. It's not just hair care. It’s a freakin’ vibe.
You Can't Miss These Products
Whether you’re aiming for bombshell volume, curl definition, sleek gloss or grip that won’t quit, Freakin Genius has a kit for it — bundled by need and tailored to both everyday users and professional stylists. The formulas are vegan, cruelty-free, people-tested (never on animals!), mother-approved and blended with, genuine love, peace and happiness.
Here's a peek at the brand's lineup of products.
- Curl Genius Curly Shampoo and Conditioner: Luxurious and color-safe, this curly shampoo and conditioner helps you tame frizz and take control of your curls! With a genius blend of sunflower seed oil, shea butter and olive fruit oil and summery berry scents, this is a freakin' genius duo.
- LAZY A.F. Dry Shampoo: Fifth day hair never looked so good with this strawberry lemonade scented dry shampoo. Just spray & go for clean hair. Adds volume & gives you gr8 karma!
- MY BFF Shine Spray: Meet your new secret shine agent. Spray lightly into dry hair for stunning shine. To smooth hair, spray in wet hair and blow dry straight. With a yummy strawberry lemonade scent, this is sure to ignite your senses.
- Rescue it! Intense Treatment Mask: Use this once a week to heal and repair ur freakin hair! With coconut, sesame, avocado and jojoba oil and hydrolyzed keratin and squalene, this three-minute power mask is healing and a must use after hair color. The aroma of fresh blueberries will warm your heart.
- U.R. QUEEN!! Hairspray: Be selfie ready with this workable hairspray that holds, fights frizz, controls humidity, adds shine and is a HEAT PROTECTANT! Enjoy its toasted coconut scent with a splash of citrus and strawberry.
To see the full lineup of products, visit the Freakin Genius shop.
Lean More About Freakin' Genius
“We created Freakin Genius because we believe beauty should make you happy — like, really happy. From the way it looks, smells and feels to how it actually performs, we’ve poured pure joy into every bottle,” says co-founder Kyara Mascolo. “This brand celebrates individuality, color and the creative spirit. Hair should never be boring, and neither should your products.”
"Launching Freakin Genius just made perfect sense. It’s where fearless brands belong,” adds co-founder Bruno Mascolo. “We’ve done this before, but this time feels even more exciting. We’re coming back stronger, more joyful and ready to blow minds.”
With its unapologetically fun, proud positioning and fearless design, Freakin Genius is more than just another pretty bottle on the shelf. It’s a movement — one that celebrates creativity, color, identity and hair that’s happy, healthy and head-turning.
The most joyful haircare launch of the year, Freakin Genius is turning heads (and noses). Get a first look at the products everyone’s talking about and discover why this brand is being called the next big thing in next-gen haircare. Because these formulas don’t just talk the talk, they work wonders.
To learn more about the brand, follow them on Instagram (@coolfreakingenius) or visit their website.
