The new sunflower-powered Dyson Omega nourishing collection pairs the company's hair science and sustainable farming to resolve common issues like dry hair, breakage and dullness.
The launch comes three years after Dyson announced an investment of $500 million to fuel product innovations in its quest to position the brand as the go-to authority in the hair care category.
The company said at the time that it would use the funds to open beauty research labs and develop 20 hair care products through 2026.
It also comes a year after Dyson launched a range of mushroom-powered stylers.
Decoding the Dyson Oli7 Blend
At the heart of the Dyson Omega collection is the Dyson Oli7 blend, a combination of seven omega-rich, plant-based oils. This unique blend includes:
- Dyson Farming Sunflower Oil: Rich in omega-6 and omega-9, it deeply moisturizes, smooths the hair cuticle and reduces frizz. Extracted from sunflowers grown on Dyson's own farms in Lincolnshire in the United Kingdom, this oil is lightweight and fast-absorbing. The sunflower oil is grown using precision farming techniques to ensure the highest quality, per Dyson. With more than 800,000 sunflowers harvested for their rich ceramides and essential fatty acids, Dyson Farming reportedly ensures sustainability and efficiency throughout the process.
- Olive Oil: Known for its nourishing and softening properties.
- Abyssinian Oil: Provides shine and enhances manageability.
- Corn Oil: Adds moisture and reduces breakage.
- Avocado Oil: Repairs damage and promotes hydration.
- Sesame Oil: Strengthens and protects against environmental damage.
- Macadamia Oil: Smooths and nourishes brittle hair.
Product Benefits: Tailored Solutions for Dry, Frizzy Hair
The Hydrating Hair Oil ($54.99 for 30 ml) is a concentrated, silicone-free oil that nourishes, smooths and seals in moisture for soft, manageable hair. Dyson
Hydrating Hair Oil ($54.99 for 30 ml)
A concentrated, silicone-free oil that nourishes, smooths and seals in moisture for soft, manageable hair. Key features include:
- Quick absorption without buildup, thanks to its lightweight formulation.
- Protection against heat and mechanical damage with antioxidant-enriched ingredients.
- A visible boost in shine and moisture retention.
Leave-In Conditioning Spray ($69.99 for 165 ml, refill $59.99)
The Leave-In Conditioning Spray ($69.99 for 165 ml, refill $59.99) is an 8-in-1 multitasker that nourishes, detangles and reduces frizz. Dyson
- UV and heat protection.
- Improved combability and minimized breakage.
- Lightweight coverage for use on both wet and dry hair.
A Multi-Sensory Experience
Both products feature a fragrance crafted with eight notes. Fruity citrus and green tea provide a clean, fresh start, balanced by floral hints of jasmine and rose, while musk and cedarwood leave a soft, lasting finish.
Packaging Innovation: Beauty Meets Functionality
The Dyson Omega collection features packaging designed for both functionality and elegance.
Leave-In Conditioning Spray: Packaged in a custom-designed spray bottle, the product starts as a gel-like cream and transforms into a lightweight mist for even distribution. The spray mechanism ensures easy application, covering all hair lengths in one step.
Hydrating Hair Oil: Housed in a sturdy glass bottle, the packaging was engineered for stability and ease of use. Its weighted design prevents spills, and the custom cap ensures a firm grip, even when hands are slick with oil.
Of the launch, Sir James Dyson, founder of Dyson and Dyson Farming, said:
We've brought together two completely different worlds – farming and beauty – to develop a product that unlocks healthy hair with natural ingredients.
Twelve years ago, Dyson invested in research and understanding the science of hair. We discovered ways in which our technology could radically improve hair health. Leaps in innovation – such as our motor, heater, and airflow technology–allowed us to revolutionize haircare and achieve step-changes in performance.
Meanwhile, in an entirely different field, we have spent over a decade experimenting and investing in precision farming. We have focused on growing the best, tastiest and most nutritious produce, farmed sustainably and efficiently, while protecting the environment and encouraging biodiversity. It's a passion and in the process I became very interested in how the farms could add to the development of ingredient-led beauty products which aid hair health.
Omega is the first Dyson product to feature an ingredient grown on Dyson Farms. Engineered for all hair types, it solves the problem of dry, tangled, frizzy hair using natural ingredients which we grow ourselves. Looking ahead, we continue to pioneer new ways to improve hair health through the application of innovation, technology and ingredient science.
