Sherette Parker (@sherette.SalonTRENDnewyork), founder and owner of the acclaimed SalonTREND, is proud to announce the launch of her signature haircare line, TREND — a modern, results-driven collection designed for all hair types and textures. The brand makes its official debut with a dynamic billboard reveal in Times Square on April 26, 2025.
TREND is a reflection of Parker’s vision: professional-quality products that are both effective and easy to incorporate into everyday routines. Rooted in years of industry experience and client care, the line includes a curated range of shampoos, conditioners, treatments and styling essentials that support healthy, manageable and beautifully styled hair. 
“TREND is more than just a product line — it’s a continuation of the experience we’ve created at SalonTREND,” says Parker. “It’s about providing people with tools they can trust to maintain the health and integrity of their hair, whether at home or in the salon chair.”Courtesy of Sherette Parker
“TREND is more than just a product line — it’s a continuation of the experience we’ve created at SalonTREND,” says Parker. “It’s about providing people with tools they can trust to maintain the health and integrity of their hair, whether at home or in the salon chair.”
Crafted with high-performance ingredients and a focus on versatility, TREND is designed to meet the evolving needs of clients who value both style and substance. The clean, modern packaging reflects the brand’s minimalist approach — professional, approachable and always elevated.
The Times Square launch marks a bold first step for the brand, positioning TREND at the intersection of beauty, innovation and cultural relevance.
For more information, you can email Sherette using t[email protected]. Make sure to follow along with the brand on Instagram (@trendthebrand2025).
