Ray Civello Launches Back of Bottle in the U.S. and Canada

Back of Bottle (BOB) is a new line of clean, luxury, sustainable hair care products founded by industry veteran Ray Civello.

The line has 26 innovative, green-powered, high-performance products ranging from hair care treatments to stylers all with vegan formulations, nature-based aromas and nourishing ingredients like pequi oil, bayberrry fruit, pracaxi oil, red clover flower, Amazonian white clay, jojoba, moringa seed and avocado. 

BOB products are designed to fuel clients' self-expression and aid stylists in personalized customization.

"The concept of one's hair identity is truly fascinating to me. We have a commitment in honoring individuality and self Industry veteran Ray Civello, styling hair using Back of Bottle products.Courtesy of Back of Bottle expression and above all else, we believe that everyone— regardless of hair type and texture—should be free to use products that promote and showcase their authentic hair identities. BOB products are approachable and accessible to everyone, and we embody this by representing and celebrating all people and their hair identities in our campaigns," says Civello.

The 26 products includes seven shampoos/conditioners, eight stylers and four haircare/treatment products:

Shampoos and Conditioners 

• ID Daily 
• HI-HYDRATE Hydrating 
• True Hue Color Protect 
• RESTORE & AFTER Repair
• REFINE INTERVENTION Smoothing
• VIOLETS ARE TRUE Purple
• FREE REIN Curl

Styling Products 

• LIFTED root volumizer
• SHORE THING texturizer 
• COPY/PASTE styling clay 
• FREE REIN curl cream 
• HOLD ON hair spray
• GRIP & GRACE texture finishing spray
• PLENTI-FUL styling spray 
• SHINING ARMOR heat protectant primer

Treatment/Leave-Ins

• OVERTIME DRY SHAMPOO 
• HI-HYDRATING MOISTURIZING OIL 
• HI-HYDRATING HAIR MASK 
• STAY & PLAY LEAVE IN CONDITIONER