Bond-building brand Olaplex has launched its No. 9 Bond Protector Nourishing Hair Serum, a leave-in styling serum that protects the hair from pollution for 48 hours.
No. 9 Bond Protector Nourishing Hair Serum features an antioxidant red algae extract from the south of France and a film-forming polymer to neutralize free radicals. The formulation also comprises the brand's patented bond-building technology.
The vegan, color-safe formulation is free of sulfates, phthalates, parabens, gluten and silicone.
For this launch, the brand introduced packaging that includes an airless pump for measured dosing and less product waste.
- Improves manageability, smooths and protects all hair types for immediate results
- Nourishes and repairs existing damage, while also protecting hair from future damage
- Acts as a shield against pollution, guard the hair from breakage
- Protect against heat styling up to 450° Fahrenheit
Olaples No. 9 Bond Protector Nourishing Hair Serum (3.0 fl. oz/90 ml) retails for $28.00 and has launched exclusively for salon professionals only on the Olaplex Pro App and on pro.olaplex.com. As of today, March 28, it is also available with all professional distributors.
New launches have been driving brand growth. In its fourth quarter 2021 fiscal results, Olaplex showed net sales increased 78.7% from $93.1 million in 2020 to $166.5 million.
We reached out to Olaplex CEO JuE Wong to learn more about the new serum.
Exclusive Q&A with JuE Wong, CEO of Olaplex
What drove Olaplex to develop a leave-in product with pollution defense credentials?
Hair is especially vulnerable to pollution as it is a dead fiber and when pollutants attach to the hair fiber it inhibits comprehensive repair. Pollution damages our hair every day, leaving it dull, lifeless, difficult to style and ultimately resulting in broken bonds.
What led to the particular mix of ingredient technologies?
Our chief scientist, Lavinia Popescu, and her team of scientists and chemists researched and identified antioxidant rich neutralizers to ensure it addresses free radical damage to the hair. Olaplex No. 9 Bond Protector Nourishing Hair Serum contains moisturizing ingredients like sodium hyaluronate and panthenol typically found in skin care.
It also includes an exclusive red algae extract from the south of France that is an antioxidant to neutralize free radicals and UVA and UVB coupled with a flexible polymer that creates a shield to protect hair against pollutants and heat styling up to 450° Fahrenheit.
Both these active ingredients work in conjunction with Olaplex’s proprietary bond building technology to nourish, repair existing damage while also protecting hair from future damage. This leave-in styling serum that is scientifically proven to protect the hair from pollution for 48 hours.
Can you discuss the significance of the airless pump packaging format?
Having an airless pump ensures complete evacuation of the product and minimizes waste. The translucent packaging also helps the consumer to know when to replenish their Olaplex No. 9 Bond Protector Nourishing Hair Serum.
What are the benefits of the serum for the professional hair community?
Olaplex No. 9 Bond Nourishing Hair Serum gives the pro community the ability to further elevate and showcase their artistry. It allows them in conjunction with our patented bond building technology to provide their clients the healthiest looking hair possible. Hair looks its best when hair is at its healthiest. That’s when the stylist’s artistry really shows.