Viral & celebrity-worn brand, Fazit, has teamed up with Nike for the After Dark Tour weekend in LA. The event featured glow-in-the-dark beauty moments brought to life by Fazit's exclusive co-branded collection.
This event was a perfect fit for the brand, already connecting with the running community over their waterproof, sweatproof patches.
"Nike has been on our vision board for the last year, so this partnership feels manifested. Doing it through the After Dark Tour makes it even more meaningful. Women runners have to think about safety at night in a way they never should have to, and this tour turns that into a celebration of running safely, together," says co-founder Aliett Buttelman.
The "30-second" glam patches stay on during fitness activities, which brings a new angle to strong bonds blending wellness and beauty.
"Nike has always given athletes the confidence to show up as themselves through what they wear. We do the same thing with beauty. Our waterproof, sweat-proof glitter freckles have become a race day ritual for our running community, because beauty is a form of self-expression and identity, and that doesn’t switch off when you’re competing at your highest level. It should move with you and not budge. We like to say glitter makes you run faster."
Fazit is taking its signature face and hair embellishments to the next level with a first-of-its-kind Fazit x Nike kit created exclusively for participants of the After Dark Tour: LA. Designed to shine from the starting line through the nighttime finish, the limited-edition collection features Run Swoosh glitter freckles in silver and gold, a Swoosh Speckles highlighter and silver Full Speed Strands hair patches that shimmer in silver foil by day and glow as runners hit the course after dark.
Fazit
On-site, Fazit brand ambassadors brought the looks to life with product applications and content, making beauty part of the race-day experience.
