Celeb Luxury has launched its newest on-trend hue: Viral Graphite.
Viral Graphite is a gray-tone shampoo that's formulated to work as a toner to cancel out unwanted brassy yellow in the hair while also depositing a beautiful dark silvery shade. It is part of Celeb Luxury's tried-and-true line of 24 semipermanent color-depositing Viral Colorwash shampoos and Colorditioner conditioners.
"Now more than ever, hairdressers are seeking out products that are quick and easy to use," says founder and CEO Leland Hirsch. "They want to be able to create new color or refresh their clients' color and send them home with a product to maintain their hair color between salon visits."