9 Hot New Products for Every Colorist

Demi Hair Color

Hair Color Products


1. Love to Love Hue: Not for the faint of heart, two new intense shades dreamt up by Joico brand ambassador Larisa Love, Limelight and Aqua Flow, join the semipermanent Color Intensity line. The electric lime and turquoise hues harmonize beautifully, and remain vibrant for up to 20 shampoos. Joico LoveFest Collection

2. Steel the Tension: Narrow tooth spacing and a ne-tooth pattern in the C50M allow you intense tension and control when you desire spot haircolor distribution. Plus, a durable stainless steel tail makes sectioning, weaving and foil wrapping a breeze. Cricket Carbon Comb C50M

3. Holographic Art: An unlikely collaboration with photography and imaging company Fuji lm birthed these direct dye additives that, when mixed into oxidative haircolor, create holographic effects, tone-on-tone boosting, extreme color intensity, and 63-percent more shine than traditional haircolor. Goldwell 

4. Join the Revolution: Using C5 technology to deliver long- lasting, fade-resistant vibrancy, three new permanent color shades, Coppery Dark Red, Coppery Red and Pale Copper Blonde, bring reds—from earthy apricot to rich ruby—front and center. Plus, the new Rising Bloom fragrance adds to the salon experience. Revlon Professional Color Sublime by Revlonissimo Shades

Colorist Products

5. On Mute: Don’t mistake these three opalescent demipermanent shades, Rose Gold, Lavender and Silver, for lacking vibrancy; rather, their muted tonality pumps up pearly shine while delivering on-trend creative color. Paul Mitchell The Demi Muted Metallics

6. Need for Speed: Promising processing in half the time of traditional permanent haircolor, these 22 shades provide 100-percent gray coverage plus 4 levels of lift in a nonprogressive formula while maintaining hair’s integrity, boosting vibrancy and imparting shine—all thanks to exclusive Fast Pigmentation Processing (FPP). framesi FRAMCOLOR 2001 Intense

7. Demand, Meet Supply: Answering the call for quality violet dyes, both the ChromaSilk Permanent Creme Hair Color .7 Series, which includes 10.72, 9.7, 8.7, and 7.7, and the demipermanent ColorLush Violet Color Boost (shown), enable stylists to achieve mid- to high-level violets thanks to reduced pink tones in the pigments. Pravana ChromaSilk Violet Arsenal Collection

8. Quick Work: New Beige and Green Blue Rapid Toners work to tone in ve minutes or less. Beige achieves a neutral blonde on Levels 9 to 10, while Green Blue neutralizes warmth on Levels 4 to 6 for cool results. Kenra Rapid Toners

9. Viva La Resistant!: Bleach disintegrating your favorite hair-painting brush? These brushes feature thick, durable synthetic bristles that resist bleach degradation so you can balayage and paint minus fraying and curling bristles. Available in 2- and 3-inch widths. Product Club Balayage Paint Brushes


This story first appeared in the June issue of The Colorist magazine. To receive the magazine, click here to subscribe.

[Images: Courtesy of manufacturers]


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