Over the past year, Sally Beauty has focused on strengthening and cultivating deeper, more meaningful connections with its core communities through their Rooted in Success initiative, a multi-faceted event series designed to foster connections and celebrate culture. This year, in celebration of Black History Month and Women’s History Month, the retailer is furthering this commitment with new efforts that continue to reach and impact women within the textured hair community and specifically HBCU students, directly.
Black Girls Matter Meetup Tour
Sally Beauty is proud to sponsor and serve as the exclusive beauty retailer for Impressions of Beauty's Black Girls Matter Meetup Tour throughout Black History Month and Women's History Month. Impressions of Beauty is the authority in multicultural marketing and is known for connecting students with brands.
The Black Girls Matter Meetup Tour is a unique on-campus experience that celebrates and empowers Historically Black College and University (HBCUs) students. This inspiring event series will travel to nine HBCU campuses across the Southeast throughout February and March, offering young Black female students a space for inspiration, empowerment and growth.
Ambassadors will canvas all nine HBCU campuses, handing out free product and gift cards for access to the latest textured hair products available at Sally Beauty.
Six campuses will host vibrant brunches for all local students to engage in expert-led panel discussions, participate in product demos and gift card giveaways and connect with industry leaders from Black-owned or founded brands at Sally Beauty, including Camille Rose Naturals, The Doux, Design Essentials, Shea Moisture, Carol’s Daughter and TPH By Taraji.
You can register for the event on Impressions of Beauty's website.
Tour Dates
- Sunday, February 23: Clark Atlanta University (Atlanta, GA)
- Saturday, March 1: Albany State University (Albany, GA)
- Sunday, March 2: Florida A&M University (Tallahassee, FL)
- Friday, March 21: Howard University (Washington, D.C.) and University of D.C. (Washington, D.C.) Sampling will take place at both campuses. Howard University will host the brunch open to students at both institutions.
- Sunday, March 23: North Carolina A&T State University (Greensboro, NC) and Bennett College (Greensboro, NC) Sampling will take place at both campuses, North Carolina A&T will host the brunch open to students at both institutions.
- Sunday, March 30: Alabama State University (Montgomery, AL) and Tuskegee University (Tuskegee, AL) Sampling will take place at both campuses. Alabama State will host the brunch open to students at both institutions.
Expanded Spokesperson Lineup
Sally Beauty is further strengthening its commitment to textured hair education by expanding its spokesperson lineup. Celebrity hairstylist Monaè Everett (@monaeartistry), known for her work with stars such as Nia Long and Tia Mowry, is joining the brand as an official spokesperson. Everett will offer expert insights and guidance on selecting the right products and styling techniques for textured hair, helping consumers achieve their best looks with confidence.
Celebrating Black-Owned Brands and New Product Discoveries
Sally Beauty continues to spotlight and support Black-owned or founded brands within the textured hair community. With over 50 such brands available at Sally Beauty, there’s no shortage of innovative products to meet the diverse needs of customers. This spring, the retailer is excited to introduce Pardon My Fro, a new textured hair brand hitting the shelves in March 2025. This addition reflects the ongoing commitment to offering quality and inclusive products that cater to various hair textures and needs.
Additionally, HBCU-enrolled students across the U.S. will receive an exclusive offer: a 10% discount on every purchase when they sign up for SALLY.Rewards with their university email address. With must-have products like bondbar's Bonding Curl Cream and Hydration Mask, Texture ID Coil Detangling Shampoo and Conditioner, Camille Rose Naturals' Curl Love Moisture Milk and more, students will have access to some of the most popular products in the textured hair care space.
