TRUSS, a leading brand in salon and home hair care, introduces Blond Expression, a distinctive collection dedicated to iconic blonde shades. This release further establishes TRUSS as a pioneer in hair artistry, highlighting attributes of authenticity, technique and creativity. The new collection is a result of TRUSS’s partnership with Coloro by WGSN, the premier color intelligence hub and global authority on trend forecasting.
"TRUSS, known as an expert in blonde hair, now offers a vibrant palette of shades that cater to both global color applications and highlights, empowering professionals to customize tones and techniques for diverse hair types. Whether aiming for natural elegance or a bold statement, as seen in the Harmony Blond or Bold Blond looks, blonde hair becomes a powerful form of expression. Leveraging personal color analysis, we find the perfect tone for each individual’s life stage, celebrating hair as a medium for self-expression. This commitment makes TRUSS a leader in innovating blonde care, allowing everyone to embody their unique style," shares Ariela Bonemer, Brand Communications Director.
Blond Expression elevates TRUSS’s expertise, showcasing looks created with insights from Coloro’s trend analysis and guidance from Studio Immagine, a prominent personal color analysis school. Using personal color analysis, four signature looks were curated according to seasonal characteristics — spring, summer, winter and autumn — reflecting the tones of the models. Each look, crafted by a TRUSS ambassador, offers two versions: Bold Blond, which celebrates authenticity and bold expression, and Harmony Blond, which accentuates natural beauty through balanced colors and contrasts.
A Look Into the TRUSS Blond Expression Collection
Spring
Signed by Gabriel Samra, an international ambassador known for innovative color and cutting techniques, the harmony version presents warm, vibrant nuances that exude confidence and sophistication, while the bold version amplifies these tones for an eye-catching, magnetic lightening.
Summer
Co-created with expert Mickey Colon, renowned for dimensional balayage and the Air Touch technique, in harmony, the look features soft, ashy reflections, capturing the season’s fresh tones, while the bold version pushes cool shades to a platinum finish that radiates empowerment.
Winter
Developed by Melissa Schlukebier, TRUSS ambassador and winner of The Cut Brasil, the winter look’s harmony version showcases subtle cool tones that convey elegance, while the bold variation intensifies lightening for an authoritative effect.
Autumn/Fall
Created by Danilo Herbert, TRUSS beauty artist, this look offers warm, coppery hues in harmony, translating creativity and fun, while the bold variation lights up the hair with rich personality and serenity.
Furthering its commitment to hair professionals, TRUSS is pioneering personal color education specifically for hairdressers and colorists. Recognized by Brazil’s Ministry of Education (MEC), the Personal Color course includes five specialized modules, developed in partnership with Studio Immagine, providing professionals with a comprehensive education in colorimetry.
"The partnership with Studio Immagine reinforces once again our position as hair experts, whether in home care or in the salon, through professionals. That's why we’re pioneers in launching a personal color course for hairdressing professionals. Through the Personal Color program, an in-depth study in hair colorimetry is offered to provide important training for hairdressers, not only filling a gap in the market but also offering educational and practical tools for professionals to provide increasingly personalized services," explains Renata Marques, TRUSS Education Director.
The Personal Color course is geared toward professionals and is currently open for enrollment.
