milk_shake and DEPOT Add DePasquale Salon Systems to Professional Salon Distribution Network

Beautynova Americas, home of professional premium hair care brands milk_shake, DEPOT and Medavita, is expanding their reach to salons in New Jersey through the exciting addition of DePasquale Salon Systems, based in Fairlawn, NJ, to their distribution network.

Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience.Courtesy of milk_shake“We will continue to grow our company with like-minded industry professionals who are dedicated to serving all the needs of salon professionals, salon owners, barbers and barbershops, as well as the needs of our distributors, salespeople and field educators,” says Cory Couts, President of Beautynova Americas. “That is why working with DePasquale Salon Systems is a win-win for us.”

DePasquale Salon Services will be bringing milk_shake, the internationally renowned salon professional brand that is making news and capturing attention in North America, to their salons. milk_shake offers a full range of high-performance professional hair products that include color, care and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience.

DePasquale Salon Services also will be representing DEPOT, a robust portfolio of products for grooming that includes hair, skin and fragrances. DEPOT elevates the grooming experience through luxurious scents and superior ingredients. DEPOT elevates the grooming experience through luxurious scents and superior ingredients.Courtesy of DEPOT

“We are so excited to be able to bring milk_shake and DEPOT to our salon networks who have been waiting for this opportunity to bring their clients what they’ve been hearing about in social media and from around the world,” says Joe Mastalia, President of DePasquale. “We are confident in Beautynova Americas vision which, like ours, is a commitment to serving the professional beauty industry through information, education and salon support programs that address the needs of our salons." 

“Beautynova Americas understands the power of partnering with entrepreneurial distributors who truly understand the needs of the professional beauty and barber industry because the distributor is a critical link between our brands and hairdressers,” adds Scott Guinter, SVP Sales of Beautynova Americas. “The impact our viral moments can have for salons can mean added revenue and visibility for their business. Right now, milk_shake is the one to watch, with an already dynamic cult following, and that’s very exciting for our distributors."