The Italian Trade Agency (ITA), in collaboration with Cosmetica Italia - The Personal Care Association, and the Cosmoprof Worldwide Bologna have announced the upcoming Beauty Made in Italy in New York City on September 17th, 2024. This exclusive event, located in the heart of NYC, will shine a spotlight on the unmatched craftsmanship, rich tradition and innovative spirit that define Italian beauty. It offers a unique opportunity to explore the excellence of the Italian cosmetics industry alongside the renowned Cosmoprof Worldwide Bologna trade show.
The Italian Trade Agency (ITA), in collaboration with Cosmetica Italia - The Personal Care Association, and the Cosmoprof Worldwide Bologna have announced the upcoming Beauty Made in Italy in New York City on September 17th, 2024. This exclusive event, located in the heart of NYC, will shine a spotlight on the unmatched craftsmanship, rich tradition and innovative spirit that define Italian beauty. It offers a unique opportunity to explore the excellence of the Italian cosmetics industry alongside the renowned Cosmoprof Worldwide Bologna trade show.
“We are thrilled to bring the excellence of Beauty Made in Italy to New York, offering the US audience a chance to experience the Italian lifestyle and quality through our exceptional beauty products," says Erica Di Giovancarlo, Trade Commissioner of the ITA New York. "This event promises to deliver the perfect blend of insight and inspiration, showcasing the best of Italian beauty innovation.”
Targeted towards beauty professionals, executives, retailers, independent beauty brands, media and influencers, the Beauty Made in Italy event promises an inspiring blend of information and creativity. Attendees will gain exclusive insights into the latest innovations and trends, experiencing firsthand what sets Italian beauty apart on the global stage. The event will explore key industry trends, from the careful sourcing of local ingredients to the growing emphasis on sustainability and nature. The Italian beauty sector is leading global innovation.
In 2023, the North American market accounted for 14.5% of total exports from the Italian cosmetics industry, surpassing one billion euros, according to Cosmetica Italia. The United States led this growth, with over 962 million euros in value, reflecting a significant increase of nearly 32%. This solidifies the US as the top destination for Italian cosmetic exports for the second consecutive year. Canada also showed strong growth, with makeup products showing a significant 61.1% increase.
“The Beauty Made in Italy event in synergy with BolognaFiere Cosmoprof and the Italian Trade Agency ICE is crucial for presenting a unified front, both as a fair and as an industry to international markets. Exports account for more than 46% of Italian cosmetics production, confirming their high esteem in terms of quality, creativity, performance and innovation. Cosmetic and personal care products contribute to well-being and healthy lifestyles in consumers' daily lives. Our competitive edge in the United States market is based on the high perceived value of the excellence of cosmetics Made in Italy,” states Fabio Franchina, Vice President of Cosmetica Italia in charge of Internationalization.
Enrico Zannini, General Manager of BolognaFiere Cosmoprof S.p.A., adds, "Cosmoprof’s strong international focus makes it the ideal platform to promote the excellence of Beauty Made in Italy. The event in New York City represents a strategic opportunity to establish new relationships with key players in the US, inviting them to the exhibition to discover the best of Italian cosmetic production."
Beauty Made in Italy isn’t just an opportunity to observe the world of Italian beauty; it’s an invitation to become part of a legacy that continues to shape the future of beauty worldwide.
