Motivated by her own hair loss experience, Eva Graham founded Nioxin to help men and women keep their hair. Now, over 35 years later, the brand is celerating Hair Loss Awareness month in a big way. Nioxin is taking over Ulta salons from August 4-31 to celebrate the launch of its new shampoo, Nioxin Hair Fall Defense Shampoo.
Ulta and Nioxin Collaboration
If you visit an Ulta store nationwide, you can add a Nioxin scalp treatment and NEW Nioxin Hair Fall Defense Shampoo to any salon treatment for $24. You will also receive Nioxin Volumizing + Thickening Mousse with a Nioxin Scalp Renew Service.
For customers in the Los Angeles area, the Ulta NoHo West is celebrating on August 17 with several opportunities for guests:
- Coffee Bar: Guests can queue for iced coffee, as they learn how caffeine is a main ingredient in Nioxin's shampoo.
- Photo Moment/Sweepstakes: Post a photo Instagram feed/stories tagging @Nioxin, @ultabeauty and #NioxinPopUpLA for a chance to win a set of 6 Nioxin products plus brand merchandise.
- Gift with Purchase: Buy $50, get free premium glass Nioxin water bottle. Spend $20 more ($70), you also get Nioxin Density Defend Root Lifting Spray!
About Nioxin's Hair Fall Defense Shampoo
Nioxin Hair Fall Defense Shampoo is the brand's first active shampoo infused with niacinamide, biotin, caffeine and sandalore, each with its own benefits to help remove build-up and grow stronger hair from the root for visibly less hair fall in 12 weeks.
- Niacinamide: A form of Vitamin B3 that helps to increase the diameter of each hair strand and improve scalp barrier function.
- Lauric Acid: A natural fatty acid that is known to penetrate the hair and helps nourish and protect the hair.
- Caffeine: Known to help stimulate hair follicles, maintain the skin barrier and improve blood microcirculation with massage.
- Sandalore: Synthetic sandalwood odorant which has antioxidative properties that helps to improve hair anchorage.
To use, massage on to scalp and hair for two minutes, then rinse. Use daily for best results.
Nioxin's Hair Fall Defense shampoo is available in Ulta salons exclusively on August 1, then will be available through Amazon on September 1.
