There's still time to retail those holiday beauty sets, salon or suite gift cards, and more! Book Salon compiled data from more than 2,500 salons, which revealed that people mostly buy Christmas presents for hair and beauty treatments within the last four days before Christmas Eve.
Book Salon is a payment and booking service provider specializing in hair, beauty and wellness companies.
According to the data, salons sell five times more gift cards in December than in an average month.
"By far, the biggest spike in gift card sales occurs four days before Christmas Eve. We are clearly leaving the Christmas gift shopping, at least if it's for beauty and wellness services, until the very last minute," says Book Salon CEO Harri Myllylä. "A gift card is the perfect present because the recipient can decide what to use it for. Well-being treatments are often services that people don't spend money on, so it's great to see that we care about our loved ones by buying them quality time for themselves."