AG Care, a Canadian hair care brand, has announced its rebranding and introduction to the U.S. market.
Highlights of the AG Care rebrand:
- relaunch of superfood-inspired hair collections at Ulta Beauty
- formulas are vegan and cruelty-free without sulfates, gluten, DEA, parabens, PABA and DMDMH
- redesigned packaging from a design and materiality perspective, offering products in aluminum or post-consumer regrind (PCR)
Karla Cheon, chief revenue officer at AG Care, says, "'Care' is in our name because it has driven our decisions since 1989. Care for people and planet have always been at the core of what we do. We were clean before it was coined. We launched our first refill center in 1989. This brand renewal is about making sustainable choices easier and accessible to a wider audience."
AG Care's shampoos, conditioners and styling products are available at AG Care online and Ulta Beauty.