Rusk is taking the brand in a fresh direction with the appointment of its new global creative director, Matt Swinney.
The new direction, which the brand has aptly dubbed the "Rusk Revolution," will have a large professional focus built on innovation, education and business building.
Swinney is an industry pioneer and owner of Evolution Salon, whose expertise includes mastery across cuts, style and color. He is now tasked with leading the creative direction of the brand.
"When the opportunity to join Rusk came [...] I was elated," says Swinney. "Rusk has a long history of being cutting edge, disruptive and street chic."
The Rusk Revolution will feature edgy new campaign imagery that captures the essence of where the brand is headed.
In additon, Rusk is relaunching its website, and in 2022, Rusk will launch new products. The brand will also continue educating artists, helping them to hone their technical skill sets.