Andis Company has released a manifesto video, a suite of creator-focused imagery, a new logo and a new website to introduce its rebranding. (August 2021)
The company is using unique visual storytelling to highlight those at the center of their business–you, the creators.
“Our new brand identity celebrates a new generation of creators,” says Angie Vlasaty Peterson, Andis director of branding. “The stories of customers using our tools to express their creativity have always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools–creating in the manner they prefer–an idea central to our new tagline, “'create your way.'”
Check out the manifesto video: