Henkel Launches eCommerce store for U.S. Salon Professionals

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Courtesy of SALONORY

The Henkel Corporation has announced the launch of SALONORY.COM, a B2B direct mobile-optimized shopping experience, exclusively for the professional hair salon community. (July 2021) 

Henkel is the company behind beauty care hair professional brands such as Alterna Haircare, Kenra Professional, PRAVANA, Schwarzkopf Professional and SexyHair.

SALONORY allows salon professionals to shop from more than 10 Henkel Beauty Care Hair Professional brands and 1,500 products in one convenient location. 

“We’ve seen explosive growth in e-commerce amongst hair salon professionals over the past few years. The SALONORY platform allows us to provide customers with an easy and convenient way to get products delivered directly to them,” says  Tanuja Singeetham, head of regional digital marketing and the U.S. eShop, Henkel North America. “We know customers expect more personalized and relevant experiences from brands today. SALONORY gives us the opportunity to meet their changing needs and expectations.”

SALONORY PRO Rewards Program offers members the chance to earn points, which can be redeemed for products, money-saving vouchers and salon accessories; plus, with monthly featured double-point products, customers can earn even faster. 

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