Olivia Thompson (@omgartistry) shares tips to amplify your salon’s and personal social presence and take it to the next level.
In the ever-evolving world of social media, hair stylists and salon owners have an incredible opportunity to expand their reach and connect with a wider audience. As a social media beauty expert in hair, I’ve taught social media all over the world to hairstylists and salon owners. I have valuable insights on how you can amplify your salon’s and personal social presence and take it to the next level.
1. Use Influencers.
Have you considered using influencers to maximize your social reach and connect with a wider audience? If so, working with influencers can be a game-changer for your salon’s online presence. Collaborating with influencers who align with your brand and have a genuine passion for hair can help you tap into their engaged following, increase brand visibility and create authentic content that resonates with potential clients.
Finding the right influencer is crucial for a successful partnership. Start by researching influencers who match your salon’s values and aesthetics. Look for individuals with an engaged audience and a strong presence in the hair community. By carefully selecting influencers who align with your target market and location, you can maximize the impact of the collaboration and expand your reach to the right audience.
2. Use Tags and Hashtags.
Tags and hashtags play a significant role in extending your salon’s reach on social media. Utilize location tags to attract local clients and industry-specific hashtags to expand your audience. Stay up-to-date with trending hashtags and join conversations within the hair community. Facebook is great for this! By strategically using tags and hashtags, you can boost your visibility and attract potential clients who are actively searching for relevant content. Bonus Tip: Keep in mind huge sporting events, concerts or anything that will draw a crowd in your area, and use those hashtags.
3. Create Great Content.
Creating engaging, shareable and relatable content is essential for capturing your audience’s attention and increasing your social reach. Experiment with different formats, such as consumer tutorials, before-and-after transformations and behind-the-scenes glimpses. Encourage audience participation by asking questions, running contests or hosting live sessions. Consistently delivering valuable and entertaining content will foster loyalty among your followers and attract new ones.
4. Follow Trends.
Staying on-trend is crucial for maintaining a fresh and relevant online presence. Follow influential hair stylists, fashion icons and beauty trends to gather inspiration. Incorporate popular styles, techniques and products into your content while infusing your unique creativity and expertise. By staying ahead of the curve, you position yourself as a knowledgeable and trendsetting professional, attracting a larger and more engaged audience.
5. Consider a Boost.
Consider exploring sponsored or boosted content as a strategy to extend your reach further. Investing in targeted ads or collaborations with influential beauty brands that complement your services can increase brand exposure and attract potential clients who may not have discovered your salon otherwise.
6. Tap Existing Clientele.
Finally, don’t underestimate the power of leveraging your existing clientele. Encourage your clients to share their new hairstyles on social media in stories or on their feed and tag your salon. Offer incentives, such as discounts or loyalty rewards, for those who refer new clients or share their experiences online. By turning satisfied clients into brand advocates, you can organically expand your social media presence and attract a steady stream of potential customers.
Expand Your Reach
By implementing these strategies—working with influencers, mastering tags and hashtags, creating engaging content, staying on-trend, exploring sponsored content and leveraging your existing clientele—you can amplify your salon’s social reach and establish a strong online presence that attracts a larger and more engaged audience.
Olivia Thompson, Gina Sicard, Ashli Albert and Bridget Reddington have combined their skills and knowledge in their respective areas of expertise to create Educate with Influence, the beauty industry’s first complete course bridging the gap between influencer and educator.
This online course encompasses 3 miniature courses: “Becoming A Professional Educator” with Ashli Albert, “Cultivating Your Influence” with Olivia Thompson and “Turning Your Art Into A Business” with Gina Sicard, which contain crucial information for creating a dynamic career. Be a part of the new breed of stylists who educate with influence. Visit @educate.with.influence or www.educatewithinfluence.com for more info.
About the Author:
Olivia Thompson (@omgartistry) is a social media beauty expert, viral content creator and educator. Her vibrant social media presence and innovative approach have empowered beauty professionals worldwide, inspiring them to embrace their creativity and push the boundaries of hairstyling. With a massive following on platforms like Instagram and YouTube, Olivia’s tutorials and transformation videos have captivated audiences, transforming the way we consume beauty content. Through workshops and online courses, she has provided hairstylists with the tools and knowledge needed to excel in their craft.