Questex’s 2025 International Beauty Shows New York (IBS New York) and Las Vegas (IBS Las Vegas) are launching a unique, first-ever collaboration with global beauty brand Live Fashion Hair. These industry icons are joining forces on a series of milestone events that will take place during the upcoming 2025 IBS New York and Las Vegas Shows.
“We are incredibly excited to partner with Live Fashion Hair on the 2025 IBS New York and Las Vegas Shows,” says Elizabeth Fantetti Trevorrow, Partnership & Event Director of Questex’s Wellness Group. “Live Fashion Hair epitomizes what’s new and what’s next in beauty on a global scale and perfectly complements our mission. Together, we represent the past, present and future of the beauty industry.”
LIVE025 Pre-Launch at IBS New York
To officially kick off the partnership, Live Fashion Hair will host two education-oriented opportunities featuring world-renowned artists during the 2025 IBS New York Show, including:
- 75 Minute Class with Simone Petinatti on March 23: With over 28 years of international experience in the fashion industry, Petinatti is the creator of the revolutionary Balayage coloring technique BRAZILIAN FREE HANDS. She has gained worldwide popularity since its launch in Brazil in 2000 and has left a lasting impact on the beauty industry in the United States and beyond since 2015.
- Live Show on the Glam & Go Stage on March 24: Hosted by industry pioneer and world-renowned presenter Byrd Mena, this exciting demonstration and live event will highlight the latest trends in hair cutting, hair styling, barbering, nail art and more! Featured artists include Joel Torres (Booksy), William Camargo (Booksy), Mr. Luis, Lisa Van (Insight), Jay Rodriguez and Joseph Solis (Sharp Fade Artistic Team) and Sam the Barber (Booksy).
Live Fashion Hair Awards 2025 (Americas Edition) and Education at IBS Las Vegas
The excitement builds as the Live Fashion Hair Awards and Booksy x Live Fashion Awards premiere at the prestigious IBS Las Vegas Show, June 21-23. This highly anticipated annual gathering has evolved into a cornerstone event for the hairdressing and styling community. This year's ceremony will honor exceptional talent across multiple categories, with finalists—carefully selected by industry experts—demonstrating their remarkable artistry and technical excellence. Submission deadline is April 15, 2025.
Live Fashion Hair will also produce three classes for International Beauty Show attendees. Registration for IBS Las Vegas will open in late March.
“Live Fashion Hair is more than just an award show—it’s a global platform where the entire industry can showcase creativity and innovation,” says Byrd Mena, co-owner of Live Fashion Hair Awards. “Partnering with a synergistic brand like IBS furthers our joint mission in building a dynamic community, where artists can connect, share experiences, and encourage collaboration and continuous education.”
