Gourmand hair is the next sensation to take over the hair world. Named after an individual who enjoys food and drink, the hair trend includes any hair colors inspired by food and beverages. Typically, the trend spotlights sweet treats that evoke a decadent feeling. The colors included in the gourmand hair trend are also relatively timeless and evergreen. Expect them to continue in popularity in the years ahead. The trend has spurned a variety of witty names for hair color inspired by food to help stylists communicate color with their clients. As a hair professional, you know a lot more about hair terminology than your clients. By communicating using every day objects like food and drinks, it's likely you will have more common ground and be able to reach an understanding much quicker as to what your client is looking for and how to achieve it. Here, we round up some of our favorite gourmand hair trends!
Gourmand hair is the next sensation to take over the hair world. Named after an individual who enjoys food and drink, the hair trend includes any hair colors inspired by food and beverages. Typically, the trend spotlights sweet treats that evoke a decadent feeling. The colors included in the gourmand hair trend are also relatively timeless and evergreen. Expect them to continue in popularity in the years ahead. The trend has spurned a variety of witty names for hair color inspired by food to help stylists communicate color with their clients. As a hair professional, you know a lot more about hair terminology than your clients. By communicating using every day objects like food and drinks, it's likely you will have more common ground and be able to reach an understanding much quicker as to what your client is looking for and how to achieve it. Here, we round up some of our favorite gourmand hair trends!
Mocha/Espresso Hair
Mocha or espresso hair is a dark and warm brunette shade that is inspired by the coffee drink(s) its named after. The color can feature caramel highlights to brighten the look, like the style that Lexy Delicata shared with us in our Jan/Feb 2024 #Instagood, or it can embrace richness like a slab of dark chocolate.
For clients looking for a dimensional style, this color is a must! It's likely you may see this color trend picking up speed towards the end of 2024 and the beginning of 2025, as clients opt for wintery shades and want to try out Mocha Mousse, Pantone's Color of the Year for 2025.
Glazed Donut Hair
Glazed Donut hair is another rich, brunette shade that is known for its glossy finish. It also features a warm-tone, which clients are starting to embrace! Celebrities like Kaia Gerber and Jenna Dewan have been rocking this shade recently.
A hair gloss service will also likely be a part of your client's appointment if they are opting for this color. Make sure you are up to date with the hair gloss trend and the benefits of the service, so you can communicate that info to your client during a consultation.
Mushroom Hair
Inspired by the ashy gray-brown tint of a portobello mushroom, this down-to-earth shade is a twist on a standard brunette that features light gray and brown hues peeking through. Unlike most gourmand hair trends that embrace warmth, mushroom brunettes are all about the cool! This color is also more likely to be embraced by your gray-coverage clients.
You can learn more about this color in our upcoming Jan/Feb issue.
Cherry Cola Hair
Inspired by the sweet soda, cherry cola has mahogany tones that sit between red and violet, tending to look like a deeper violet brunette indoors with more red shining through in natural sunlight. Dua Lipa, Dove Cameron and Megan Thee Stallion have all rocked this color, which embraces 90s and grunge aesthetics.
As with the above trends, clients are looking for richer and deeper options. Cherry cola is quickly becoming a statement color that's here to stay.
Peach Hair
Inspired by the sweet fruit, peach hair became a trend in 2024 because of Pantone's Color of the Year "Peach Fuzz."
Like reds, coppers have also been receiving extra love in recent years, and peach is an extension and evolution of that shade. Pastels are also making a resurgence as the industry embraces vivid hair and its trends. If your clients are interested in this bright shade, make sure you remind them of what it will take to maintain it!
Strawberry Blonde
There's nothing better than a juicy, strawberry. This abstract shade also is an extension of the copper family. Strawberry blonde is a bit darker than peach hair but also lighter than a traditional copper. It's also likely that blonde highlights will make their way into the look.
For clients that don't want to choose, strawberry blonde is an excellent shade that gives them the best of both worlds, embracing both red and blonde hair trends.
