How to Get the Look: Rustic Fall Red by PRAVANA

by Presley Poe

Now that Fall is in full force, it’s the perfect time to transform clients into beautiful, full-bodied colors! PRAVANA COLOR COLLECTIVE Head Colorist Presley Poe brings rich, rustic vibes to life with this amazing Autumn shade!

Using PRAVANA ChromaSilk and ColorLush Demi-Gloss to achieve a long-lasting, gorgeous tone, Presley drew upon her own passion for the Fall season for inspiration. To step up the boldness of the color, she added a custom-colored VIVIDS overlay for an ultra-rich, glossy color that turns heads wherever her client goes!

This is a perfect look for anyone that wants to jump into those crunchy leaves with a vivacious hair color that is radiant and ideal for any occasion.

Check out Presley’s formulas and technique to create the look below:

  1. Lift base with PURE LIGHT Power Lightener with 10 vol developer to achieve a warm level 8.
  2. Apply base formula- 2 parts ChromaSilk 5.45 : 1 part ChromaSilk 4.52 + 2” inch ribbon of ChromaSilk Red Additive with Zero Lift Developer
  3. Apply mid-shaft formula- 3 parts ColorLush 6RC : 1 part ColorLush 7C + one full dose of ColorLush Red Color Boost + one full dose ColorLush Gold Color Boost to equal parts ColorLush Activator
  4. Apply final formula to ends- ColorLush 7C : ColorLush Activator.
  5. Process for 20 minutes, then shampoo with PRAVANA Moisture Rich then dry completely.
  6. Apply VIVIDS overlay from roots to ends: 3 oz. VIVIDS Orange + 3 drops VIVIDS Blue + .75 oz. VIVIDS Red to create a burnt orange hue.
  7. Process for 20 minutes, shampoo and condition. To recreate Presley’s signature shine, mist towel-dried hair with the lightweight NEVO Intense Therapy Leave-In Treatment to detangle and rebuild strength, then apply NEVO Color Lock to shield hair and color from any environmental damage, ensuring longer-lasting health and vibrancy. Dry and style as desired! Finish with a few pumps of PRAVANA NEVO Hydra Pearls to seal in moisture, maintain strength and add shine!

 [Image courtesy of PRAVANA]

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