Bleach
Goldwell Silk Lift (shown)
Matrix V-Lite
Schwarzkopf Professional Igora Vario Blonde
Wella Blondor
Editor’s Note: You’ll notice that there are four winners in this category. Voter turnout was record-breaking, and the numbers were too close to call!
Demipermanent
Goldwell Colorance
Matrix Color Sync
Schwarzkopf Professional IGORA Viviance (shown)
Permanent
Goldwell Topchic
Joico Vero K-PAK
Color (shown)
Wella Koleston Perfect
Download our "Complete Guide to Readers Choice 2009," featuring photos of ALL our winners! »