OLAPLEX Continues to Innovate in Scalp Care with Launch of Pro Scalp Rebalancing Concentrate

After the launch of its No. 0.5 Scalp Longevity Treatment, OLAPLEX is continuing to innovate in scalp care with the launch of its new professional-only Pro Scalp Rebalancing Concentrate. 

After the launch of its No. 0.5 Scalp Longevity Treatment, OLAPLEX is continuing to innovate in scalp care with the launch of its new professional-only Pro Scalp Rebalancing Concentrate. Courtesy of OLAPLEXColor, bleach and chemical services cause several foundational changes to the scalp’s natural environment, such as a flora imbalance, an increase of free radicals and disulfide damage not just in hair, but within the structure of the scalp’s barrier as well. The Pro Scalp Rebalancing Concentrate treatment is formulated to correct these imbalances that lead to negative immediate and long-term side effects. It instantly rebalances the scalp to pre-salon comfort and health!

Key Benefits 

• Relieves scalp irritation with soothing moisture after just one service
• Supports a balanced microbiome after chemical services and environmental aggressors
• Helps hydrate where it's most needed after salon services
• For all hair and scalp types, including sensitive scalps
• Dermatologist tested. Trichologist approved. 

Ingredients/Formulation 

• Microbiome Balancing Prebiotic Blend: Manuka, Magnolia and Black Pepper Extracts balance the microbiome and reinforce the scalp barrier to maintain a healthy scalp environment, which helps protect hair health.
• Antioxidants + Hydration Boosters: Ginger-derived antioxidant neutralizes aggressive free radicals and a blend of Hyaluronic Acid and Rhubarb Complex work as a dry scalp treatment to replenish essential moisture where it’s most needed.
• Proprietary Scalp Barrier-Building Complex: Patented OLAPLEX Bond Building Technology re-links disulfide bonds within keratin to strengthen the Stratum Corneum — the scalp barrier*. Plus, a blend of essential fatty acids and ceramides provides nourishing lipid replenishment to hydrate a dry scalp.

*When used with Nº.0.5 Scalp Longevity Treatment

FREE OF: Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Color safe, vegan, suitable for chemically treated hair

How-To: A professional-only scalp treatment that helps immediately reduce signs of scalp stress caused by everyday factors or salon services while fighting accelerated scalp aging and promoting an environment for healthy hair.Courtesy of OLAPLEX

1. After rising out any chemical treatments and shampooing hair, but before conditioning, part hair into sections.
2. Apply directly to a clean scalp, and massage gently. While processing, apply an OLAPLEX conditioner or mask from lengths to ends.
3. Leave on for 2-3 minutes. Rinse, then style as desired.
4. Pair with Nº.0.5 Scalp Longevity Treatment as take-home care between visits to improve clients’ scalp barrier over time. 

Putting the Pro First 

This launch comes on the heels of OLAPLEX debuting its refreshed brand identity earlier this year. The refresh, which included new visuals and a dynamic digital presence, puts the stylist at the forefront. 

The brand celebrated the its two scalp-care launches this year, as well as its bold new chapter, with a cocktail party at Cosmoprof Las Vegas. 

CEO Amanda Baldwin, VP of Education Colleen Martorano and VP of Pro Sales North America Betsy Hamlett spoke to the process behind creating the refreshed brand identity, the success of its pro-first approach by appearing at trade shows like America's Beauty Show and Premiere Orlando and reflecting on its entire line of launches for the year, some of which are set to debut later this year. 

The event ended with a toast, with attendees raising their glasses to a brand that embraces the science of haircare and empowers both stylists and consumers with the confidence that comes from truly healthy hair.