As the beauty industry continues to navigate shifting market dynamics and evolving consumer expectations, Cosmoprof North America Las Vegas returned for its 22nd edition from July 15–17, 2025 at the Mandalay Bay Convention Center — offering a timely platform for connection, education and new opportunity.
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As the beauty industry continues to navigate shifting market dynamics and evolving consumer expectations, Cosmoprof North America Las Vegas returned for its 22nd edition from July 15–17, 2025 at the Mandalay Bay Convention Center — offering a timely platform for connection, education and new opportunity.
The 2025 edition featured an expanded show floor, including a new hall designed to meet increased demand across categories. Cosmopack, representing the full beauty supply chain, returned with greater scale.
The show also spotlighted diverse innovation through curated areas dedicated to Korean Beauty, Black-Owned Beauty and Discover Beauty, which elevates AAPI, Latinx, Indigenous and women entrepreneurs and their brands.
Beauty Launchpad Managing Editor Gabby Bach and Business Development Manager Angelina Lutsenko were at this year's show (along with our May/June issues that may attendees got their hands-on) and is breaking down everything you missed.
Hair Tools
There was plenty of innovation within the hair care market at Cosmoprof Las Vegas, especially in regards to hair tools!
Founder and CEO Shauky Gulamani spoke with us about innovations under the Total Beauty Resource company, including Inked Glow's Tattoo Balm and Life Cosmetics Airbrush Finish Makeup Brushes. He even gave us a demo of an breakthrough hair dryer from O2 Professional that the brand debuted at the show that we think parents of young children and pets will love.
FHI Heat showcased its two hot tools as part of its Innovator Collection: The VersaSphere Pro Air 6-in-1 Multi-Styler and Pro Power Speed Dryer. The brand also brought its TikTok famous detangling UNBrush to the show floor. The Plus edition of the brushes feature a spiral cushion and a unique blend of our UltraFlex Bristles to release tangles, minimize breakage and deliver the extra TLC that fragile strands deserve. I've been trying the brush out at home, and it has my stamp of approval.
Cricket's line of Hapi brushes
Sutra Beauty debuted a new line of ultra violet hot tools with a light purple finish, in honor of its technology that blends red and blue light. The tools were showcased alongside the brand's Fahrenheit 450+ Finishing Oil for ultimate scalp hydration. To celebrate its launches, the brand brought a DJ and mini-bar to the show floor. 
Sutra Beauty's open bar for attendees.
Celebrating the launch of its Chronos Curve Collection, ghd attended Cosmoprof Las Vegas. The new launch includes four new professional curling irons and wands with ghd's Chronos HD technology to maintain the optimum styling temperature of 365 degrees for faster styling and extreme shine, all while protecting hair form heat damage.
In the barbering side of the industry, JRL made a splash with a new booth to pay homage to its new collection with Lamborghini. The collection includes a hairdryer and two clippers with a stunning yellow and black finish, adorned with the Lamborghini and JRL logos.
Hair Care & Color
Hair care also made a splash at Cosmoprof's Las Vegas edition.
Freakin' Genius' colorful line of hair care products.
With Hair Loss Awareness Month fast approaching, brother and sister brands Bosley MD and Keranique attended the show to educate attendees on how they are helping men and women navigate hair thinning.
Malibu C is celebrating its 40-year anniversary this year and had a booth at Cosmoprof Las Vegas to spotlight its fan-favorite hair care products and recent scalp scrub launch.
Over at the Black-owned Beauty pavilion, NU Standard Founder Autumn Brown Yarbrough let us sample the brand's DRINK N GO Hair & Scalp Hydrator. With Marine Collagen for hair health and elasticity, Coconut Water Powder and Taurine to combat dryness and restore hair vitality, B3 and B6 to boost energy and scalp circulation and Magnesium and Potassium to reduce stress and fatigue, this electrolyte mix boosts natural energy and creates immediate internal hydration.
Outside of the show floor, It's A 10 Haircare had a suite at the Four Seasons to meet with clients. We chatted with founder Carolyn Aronson about the brand's new Clear Collection and its entrance into the travel retail sector, where the brand's travel-size products are being distributed in airports and on cruise ships.
Olaplex also had a suite at the Four Seasons to celebrate the launch of its Pro Scalp Rebalancing Concentrate.
Nails
Nail color was a focus at this year's Cosmoprof!
Ella + Mila's new ZOMBIES 4 Collection in collaboration with Disney.
Orly went all out with a 1970s-inspired booth to celebrate its 50th anniversary. The booth was decorated with lava lamps, a record player, an-old school box TV, 1970s imagery and a pink push-button telephone, where attendees could leave a message to the brand, sending their congratulations and well-wishes. 
Orly's 1970s inspired booth in honor of the brand's 50th anniversary.
Aprés Nail brought its infamous Gel-X line to the show and teased some upcoming launches in honor of its upcoming 10th anniversary.
PLA Beauty colorful, bright gel polish bottles drew plenty of eyes. Its sister brand TAD Beauty was also in attendance, showcasing its 3D printed lashes.
Chisel Nail Art gave us a look at its new Glassy Gel Polish Collection, with 36 HEMA & TPO-Free colors. They also spotlighted their fan-favorite acrylic and dip powders to the floor.
Founder Lana Mushamel attended her first Cosmoprof Las Vegas with her brands Twinkled T and Gel Baby. Mushamel gifted us a cuticle oil pen that I've been using and loving!
For More Information
If these innovative brands and products have you eager to walk the Cosmoprof show floor, the next North American edition of the show is set for January 27-29, 2026 in Miami, while the Vegas edition will be held July 13-15, 2026 in Las Vegas.
