For the much-anticipated Public School x Air Jordan collaboration at the Terminal 23 event space in Manhattan, Aveda's Global Artistic Director for Hair Styling, Allen Ruiz, styled a mini, matte faux hawk for the model-athletes and performance artists.
“Our all-star product for this event was Aveda’s Men Pure-Formance Grooming Clay, which let us mold and add shape to the athlete’s hair without adding a lot of shine,” said Ruiz. “The monochrome gray and black palette of colors that designers Dao-Yi Chow and Maxwell Osborne used in this special capsule collection had to be complemented by a matte, high performance hair style.”
Get the Look:
- Using a water bottle, spray down entire head and work water into the hair with hands to ensure all coils are damp.
- Using the top of your fingernail, scoop out a small amount of Aveda Men Pure-Formance Grooming Clay and emulsify in hands.
- Work clay between the palms of the hand and gently massage in the hair to loosen the coil and to add lightweight, pliable hold and thickness without adding shine.
- To finish, shape the hair upwards into desired faux hawk style in the center of the head using hands and the pointed end of a fine-tooth comb.
