Wella Professionals Launches Four Color Touch Shades

Wella Professionals has launched four new Color Touch shades just in time for fall. These LuxeLights services follow the trend of #CopperMelt and #RoseBlonde looks.

Briana Cisneros, Wella Professionals brand ambassador, has noticed stonewashed mauve and dusty rose colors trending amongst her clients, and used these new shades to create a fresh look. 

Shades: 8/35 and 9/75

To Get the Look:

Color Formulas

Freelights Powder + Freelights Developer

• A: 30g. Powder + 45g. 9%

Color Touch + Color Touch Emulsion

• B: 20g. 8/35 + 40g.  1.9%
• C: 20g. 9/75 + 40g. 1.9%

Step by Step

1. Divide the hair into two sections, one on each side, and leave out the hair at the nape.
2. Starting at the front, apply Formula A to the lengths and ends. Continue toward the crown area.
3. Repeat on the other side working from the front hairline to the crown.
• Use your fingers to blend Formula A onto the surface of the hair for a seamless transition.
• Develop until a level 9/0 is achieved. Shampoo and neutralize with Blondor Seal and Care.
4. Apply Formula B to the root area. Stretch the color over the line of regrowth for a seamless, blended finish.
5. Apply Formula C to the lengths and ends of the hair. Use your fingers or a comb to blend into the root color.
• Develop, rinse, shampoo and neutralize with Color Motion Express Post Color Treatment.

Sonya Dove, Wella global creative artist, is excited about the addition of modern reds to complement and round out the Color Touch portfolio.

Shades: 10/34 and 8/41

To Get the Look:

Color Formulas

Color Touch and Color Touch Emulsion

• A: 10g. 7/43 + 10g. 8/41 + 40g. 1.9%
• B: 10g. 8/41 + 10g. 9/16 + 40g. 1.9%
• C: 10g. 10/34 + 20g. 4%
• D: 20g. 10/34 + 5g. 8/43 + 50g. 1.9%

Step by Step

1. Prepare the hair with ColorMotion+ Pre-Treatment. Apply Formula A to the root area. Apply over the line of regrowth.
2. Starting at the nape, take a diagonal section and apply Formula B to the lengths and ends.
3. As you work up toward the crown, continue to take four 1cm. slices. Alternate Formulas B, C and D until you reach the top. Repeat on the other side.
4. Develop for 20 minutes, remove and neutralize with ColorMotion+ Express Post Color Treatment in just 30 seconds!