American Crew unveils Whip, a lightweight styling froth that provides texture and flexible control for a natural and effortless look. (November 2021)
“What I love about this product is the airiness of the texture and the control it provides while not taking over your hair. Whip keeps hair light, as if you didn’t have any product in it to begin with,” says brand founder David Raccuglia.
Benefits of Whip:
- Distributes easily
- Creates light, nonsticky, pliable hold and natural-looking shine
- Can be used on fine to coarse hair of medium to longer lengths