Declared one of the “Coolest Barbers on Instagram” by Details Magazine, Matty Conrad is known for his innovative yet classically cool looks. Now, the Victory Barber & Brand founder has partnered with Schwarzkopf Professional to launch their new men’s grooming products, OSiS+ Mighty Matte and OSiS+ Play Tough*. In a series of parody video shorts, titled Get Handsome, Conrad features as “The Most Interesting Barber in the World,” casually canoeing over waterfalls and winning hearts — all while looking impeccably stylish.
Check out Schwarzkopf Professional’s Get Handsome videos, below, and stay tuned for more from Matty Conrad!
Video concept: Sonya Latreille, Jeff Gentner & Matty Conrad
Production company: GENTNER
*OSiS+ Play Tough available in Canada only