Watch! Schwarzkopf Professional Partners with Matty Conrad for Get Handsome Series

Photo credit: GENTNER Photography

Declared one of the “Coolest Barbers on Instagram” by Details Magazine, Matty Conrad is known for his innovative yet classically cool looks. Now, the Victory Barber & Brand founder has partnered with Schwarzkopf Professional to launch their new men’s grooming products, OSiS+ Mighty Matte and OSiS+ Play Tough*. In a series of parody video shorts, titled Get Handsome, Conrad features as “The Most Interesting Barber in the World,” casually canoeing over waterfalls and winning hearts — all while looking impeccably stylish.

Check out Schwarzkopf Professional’s Get Handsome videos, below, and stay tuned for more from Matty Conrad!




Video concept: Sonya Latreille, Jeff Gentner & Matty Conrad
Production company: GENTNER

*OSiS+ Play Tough available in Canada only


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