SPARKS, the future in professional hair color, is launching exclusively in SalonCentric and State|RDA stores nationwide and online. SPARKS, a Henkel brand within its Beauty Care Hair Professional business, reinvents a digital approach to stylists as a line that’s tailored to future and current generations with a relatable, raw, unfiltered focus on the professional hair industry, delivered the way they want it. With SPARKS’ future-forward vision, professional hair colorists ignite their artistry with an inclusive, supportive, online color community that offers interactive digital capabilities, education and support to help enable their success. Combined with a low cost, low inventory commitment and exclusive technology that works on all hair types, SPARKS is our next generation of hair color.
Next generation color needs next generation technology. SPARKS introduces 86 permanent shades across eight tonal families formulated with the DUAL ACTION COLOR SYSTEM, an advanced system comprised of two exclusive technologies that work simultaneously during the color process. The DUAL ACTION COLOR SYSTEM utilizes:
- Color Binding Technology: two powerful amino acids that drive color molecules deep into hair and strengthen weak strands to reduce breakage and fight hair color fading
- Smart Oleo System: three Micro Oleo Agents that work within the hair’s cuticle layers to repair broken sites and replenish naturally occurring lipids for a mega dose of hydration
SPARKS changes the game with one of the industry’s first COLOR TRANSFORMER DROPS. Imagine having two complete permanent and demi-permanent color collections without having to make space for both! Our revolutionary product instantly converts permanent color into demi-permanent hair color in just one simple step! The innovative transformer technology works by reducing the pH of permanent mixed hair color formulas to create a tone-to-tone, deposit-only match that’s gentle on hair. Stylists save valuable salon space while simultaneously expanding their service offerings.
SPARKS’ promise to evolve the digital landscape begins in the palms of stylists’ hands: introducing the interactive app! These features blend exciting new technologies with convenience to benefit stylists in their salons:
- “Try Me” Augmented Reality experience, elevating the client consultation process by inviting them to visualize themselves in any SPARKS shade then talk through the process with their professional stylist.
- Formulator, where stylists can color with confidence utilizing an industry-first AR-powered color formulator tailored to individual client needs and target color.
- Virtual swatchbook for instant viewing and searching through the SPARKS color families. It’s also paired with an interactive, curated platform where users can upload their formulas and share with others.
- Customer support, a direct line to the SPARKS Customer Experience Team for real-time solutions, color questions, product information and more.
- Powder Lightener formulated with powerful amino acids Lysine and Arginine to help nourish and protect fragile hair during the lifting process
- Developers for every need, including 7, 13, 20, 30 and 40 Volumes
- Five semi-permanent creative color options
- Six true-to-tone, vibrant toners
SPARKS launches October 1 at SalonCentric and State|RDA stores nationwide at $4.25 per color tube.
To learn more about SPARKS, download the iOs app via the Apple App Store, or Google Play Store for Android, and visit www.sparkscolor.com.
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Instagram: @sparkscolor
Facebook: @SPARKScolor
YouTube: SPARKS Color
Pinterest: @sparkscolor
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