Joico Celebrates Launch of New Color Butter Line With Larisa Love

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JoicoJoico has launched a safe and easy color intensity butter that you can do at home or in the salon, which will add a pop of color to anyone with lightened hair. The line includes six vibrant colors that you don’t have to fully commit to, so mix it up with any color imaginable with a color that only lasts up to 10 shampoos.

The Joico Color Butters line currently has six different pigmented colors that can be used to create unicorn hair or mystical mermaid locks for Halloween or a fun every day look. Not only does the color line give your hair ultra-vibrant moisturizing color, it will also allow you to express your creative essence.


The event was hosted by the very talented Larisa Love who showcased her popular hair artistry and color talents using Joico's newest product line, Joico’s New Color Butter by demonstrating on hair extensions and models.

Joico’s NEW Color Butter the instant way to fight the fade or add hot shades. Joico Color Butters are color-depositing treatments that instantly add vibrant color or refresh faded color, while reducing breakage by over 44%! The low-commitment Color Butters last for up to 10 shampoos and come in six bold shades: Pink, Purple, Red, Blue, Green and Titanium, so you can play with color like never before! Refresh fashion colors with these rich color boosters for an easy amp-up to that color your clients have been loving, or you can use on their own for a great, low-commitment pop of color on naturally blonde or pre-lightened hair, all the while treating your client’s hair to nourishing, ultra-moisturizing ingredients and hair-repairing and  strengthening technology from THE healthy hair company!


Vibrant, bold and fun, Color Butter shades are matched perfectly to Joico’s Color Intensity line for easy refreshing of color. Stylists can even use Color Butter after a Color Intensity color service; use Color Butter in lieu of conditioner for longer-lasting color results with a burst of extra color, condition and shine! Then send your clients home with one for easy maintenance. Or introduce clients to bold color without the long-term commitment! A great in-salon service and at-home care – a win-win for both stylist and client.

  • Instantly add vibrant color (to naturally blonde or pre-lightened hair)
  • Refresh faded color (to naturally blonde or pre-lightened hair)
  • Lasts up to 10 shampoos (depending on daily care habits, hair history and texture)
  • Fragrant scent: sweet and inviting, you’ll love applying it!
  • Reduces breakage by over 44% (against combing breakage when using Color Butter vs. clean damaged hair)

Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz-free and amazingly  responsive to styling.

As for color? The sky's the limit: Extend the life of your client's investment shade for up to 10 shampoos with our unique rainbow pigments: GREEN, BLUE, TITANIUM, PURPLE, RED, and PINK give you the freedom to touch up dipped tips or even create whimsical pinwheels in a flash! The possibilities are endless. Color Butter offers a rich-yet-weightless treatment that gives you the pop of a temporary color with intense conditioning benefits.
The How To
Color Butter is an all new color-treatment category that opens the door to practically endless usage possibilities… Here are a few unique ways to get the most from your Color Butter in the salon and at home. Wearing gloves is recommended when applying and rinsing and cover clothes during application.

Color Butter can be creatively intermixed for endless shade and intensity options. There are three different ways to create your own custom shades:

  1. Intermix each shade for strong, bold and artistic customized shades.
  2. Intermix any shade or customized formula with your favorite Conditioner like K-PAK® Color Therapy™ or Moisture Recovery to dilute or lighten the intensity a shade.
  3. Deepen your Color Butter shades by repeating an application 2-3 times. Apply your first application, process, and rinse the hair. Repeat this process 2-3 times to deepen your color butter result.

[Images courtesy of Joico]

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