Sally Beauty, the industry-leading destination for hair color and care, announces its latest initiative in the Rooted in Success event series. Over the past year, the leading beauty retailer has connected with consumers nationwide through community-driven events celebrating self-expression while fostering a more colorful, confident and welcoming world. In October, Sally Beauty will continue this mission by kicking off programming focused on Hispanic heritage across Miami.
To showcase and champion beauty across multiple generations and backgrounds within the Hispanic community, Sally Beauty is collaborating with Miami-based Latin American (Colombian/Panamanian) artist Disem305 to commission a unique mural that captures this essence. At the perfect intersection of art and beauty, the mural will be unveiled on October 1, 2024 in Wynwood, Miami’s vibrant arts district (239 NW 26th St, Miami, Florida 33127). In addition to his work as a dynamic artist, Disem305 has owned a barbershop in Miami for over 15 years. Sally Beauty has always been his destination of choice when stocking up on products.
To further celebrate the retailer’s many Hispanic-owned or founded brands, Sally Beauty ambassadors will hit the streets of Miami from October 16 - October 20, 2024, to hand out gift cards and free products from Hispanic-owned or founded brands like It’s a 10, Mini Mani Moo, Pacinos, Sauvecito, L3VEL 3 and more (while supplies last). Consumers will also have the opportunity to meet founders and representatives from some of their favorite brands.
In addition to the mural that will be live through December 8, 2024, Sally Beauty is partnering with the US Latinx Art Forum (USLAF), a 501(c)3 organization committed to championing artists and art professionals nationwide. This collaboration will help amplify diverse voices while providing greater accessibility to art-based learning within the Hispanic community. Both Sally Beauty and USLAF will utilize their social platforms throughout October and November to amplify Latinx voices through art.
“In our next installment of the Rooted in Success series, we are highlighting our Hispanic community’s impactful influence on beauty and art through partnerships with Disem305 and US Latinx Art Forum. We are proud to celebrate Hispanic heritage all year long and serve as a resource for quality products while continuing to drive community and inclusion,” says John Goss, President of Sally Beauty.
Sally Beauty Holdings, the parent company of Sally Beauty, is also extending Hispanic heritage programming in-office with events and appearances led by SOMOS, the Hispanic Employee Resource Group.
“SOMOS strives to uplift and promote employee diversity and inclusion year-round. As a Hispanic professional, I know my voice is heard, embraced and valued at Sally Beauty Holdings. The Hispanic heritage celebrations at our corporate headquarters are a natural extension of our mission, and I am incredibly proud to work for a Company that celebrates employees and their diverse backgrounds,” shared Ana Guzman-Briley, SOMOS Employee Resource Group Executive Sponsor and Senior Director of CRM & Channel Strategy for Sally Beauty Holdings.
Visit sallybeauty.com/events and follow Sally Beauty’s social channels to learn more about the retailer’s upcoming events in Miami and the selection of Hispanic-owned or founded brands.
