Framar has announced a new collaboration initiative in partnership with HairToStay, through the launch of a limited edition 5x11 pop-up foil.
All of the profits from this collaboration will go to HairToStay, so you can feel good foiling for a cause, close to the heart.
HairToStay is the first and only nonprofit organization dedicated to raising awareness and financial aid for scalp cooling treatments. These revolutionary treatments significantly reduce hair loss during chemotherapy, helping cancer patients maintain their confidence, protect their privacy and maintain a sense of normalcy throughout their fight. Scalp cooling isn’t currently covered by most insurance, making it inaccessible for many people. This is where HairToStay comes in. To date, HairToStay has awarded subsidies of up to $1,500 to over 6,000 low-income cancer patients, allowing them to keep their hair using scalp cooling.
"Cancer has affected us all in one form or another. We chose to partner with HairToStay because of the strong tie they have not only to the beauty industry, but their desire to help women keep their hair during treatment," Maria Gallo, President at Framar states. "Too many are put in a position to choose their hair or well being, HairToStay genuinely commits to eliminating that choice, and this promo will be a big help in that."
By choosing this limited-edition foil, you’re not just enhancing your salon's aesthetic with its stunning color palette – you’re also contributing to a vital cause. Your purchase will help empower low-income cancer patients, providing them with the opportunity to keep their hair and their confidence during treatment. Through this foil, Framar hopes to help many more cancer patients who deserve the confidence and comfort that keeping their hair can provide.
Framar's limited edition HairToStay foil will be available for purchase online only starting on July 8th, 2024. For more details on this collaboration and to shop the limited edition foil, please visit HairToStay x Framar.
