Colorproof has launched its "Live Colorfully" campaign to support the It Gets Better Project, a nonprofit organization with a mission to uplift, empower and connect lesbian, gay, bisexual, transgender and queer youth around the globe.
Colorproof is a leader in professional color care and high-performance formulations.
In honor of Pride Month, Colorproof is committed amplifying the It Gets Better Project's mission to provide access to a growing network within the LGBTQ+ community and allies.
With the “Live Colorfully” campaign, Colorproof and It Gets Better Project will support the LGBTQ+ community with a safer, more inclusive environment.
“We are thrilled to be partnering with the It Gets Better Project to celebrate Pride Month and support the LGBTQ+ community through a donation that will spread awareness and access to resources,” says Maureen Saenz, vice president of marketing. “As we strive every day to become a more open and accepting community, we know we can make a true impact by following the lead of the It Gets Better Project surrounding their commitment to supporting marginalized LGBTQ+ communities all over the world. Together, we know we can make the world that much more colorful.”
Consumers can shop Colorproof Volume Collection along with select treatments and stylers and Colorproof will donate 20% of sales to It Gets Better Project for the month of June.