Courtesy of Goldwell
Goldwell has unveiled its pick for 2022 Color of the Year: Bubblegum.
This shade walks the line between vibrant, hot pink and a classic pastel pink. “This playful, inclusive color represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their color formulas,” says John Moroney, Goldwell global creative director. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of bubblegum will infuse the look with a head-turning dramatic effect like no other.”
