Go Green for Earth Day with Pureology

Earth Day serves as a great reminder each year to be mindful of how our planet can be affected by our daily habits, starting with our daily shower routine.
Understanding the importance of water conservation, Pureology – the pioneer in ZeroSulfate® shampoos - has taken conservation measures that include designing Shampoo and Condition packaging that use 39% less water during the manufacturing process, creating 100% recyclable packaging made of 50% post-consumer recycled materials, using 100% vegan ingredients, and ultimately saving nearly 60,000 gallons of water each year through its overall conservation efforts.
This Earth Day (and every day!) go “green” by incorporating these subtle changes into your daily haircare regimen:

1. Incorporate the new Pureology Cleansing Conditions (launching this June!) into your existing haircare regimen to save both water and your hair’s cuticle, which can become aggravated by over-cleansing of the hair.
2. If your style needs a refresher after a long day or gym stint, skip the shower and use Pureology Fresh Approach Dry Shampoo to weightlessly cleanse and refresh hair. Follow with Pureology Fresh Approach Dry Condition to lightly restore softness, shine and condition.
3. Pay respect to both your hair and the environment by using Pureology Precious Oil Versatile Caring Oil, a paraben-and silicone-free formula containing 100% biodegradable ingredients, serving as the first beauty product ever to be Green Seal certified!
4. Natural beach hair is the ultimate way to incorporate nature into your routine, but don’t live near the beach? You can still create natural, day-at-the-beach waves with Pureology Highlight Stylist Sea-Kissed Texturizer salt-free tousle mist which features naturally-derived, food grade red algae to create lightweight texture without mattifying or weighing hair down!

[Images courtesy of 24 Seven Inc.]

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