Joico Announces New Hair Shake and Hair Shake Dance Contest

Joico recently introduced a brand new, groundbreaking texturizer: Hair Shake. Made with key ingredients Malitol (a sugar substitute that blocks humidity), Bentonite Clay (for oil absorption, texture and grip), Cosmetic Grade Silica (for absorption and density), and Magnesium Silicate (an odorless powder, for absorption and density), Hair Shake works well with all hair types to provide texture, volume, thickness, and grip. Spray Hair Shake onto dry hair after a blow-dry, heat set, or foundational styling to infuse locks with plush texture that transforms an ordinary finish into an enviable, sumptuous, long-lasting style.

To celebrate the launch of the new product, Joico, along with celebrity hairstylist Paul Norton, teamed up with choreographer Mark Martinez (who’s worked with the likes of Janet Jackson, Michael Jackson, Madonna, Jennifer Lopez, and Paula Abdul to name of few) to create the “Hair Shake” dance! They’ll introduce the fun dance on social media in a sweepstakes via a fun video, and Paul himself will invite people to take part in the sweepstakes by entering a short video showing their own fun, hair-shaking moves. The winner will dance and shake the night away in Las Vegas with a roundtrip 2-night VIP getaway for themselves and two friends. They’ll get ready with a few shakes and sprays of Hair Shake in their hair and spend a fun night-on-the-town! The night will include dinner at a top restaurant, tickets to one of the hottest shows on the strip, and finally, they’ll dance the night away at a trendy club where there’ll surely be some more hair shaking getting done!

The “Hair Shake Dance” Sweepstakes is open to U.S. residents only, and other restrictions will apply so be sure to refer to the rules for full details. Joico’s “Hair Shake Dance” Sweepstakes is set to run from May 1 to June 30, 2015 so stay updated on and on the company's social media channels (Facebook, Instagram, and Twitter) for more details on how to enter, and all the hair shaking fun!
Joico’s new HAIR SHAKE Liquid-to-Powder Finishing Texturizer (5.1 oz., $17.99 SRP) will be available starting May 2015 in salons, nationwide.
For information on this product, where to buy direct, as well as hairstyling tips from Paul Norton and more experts, visit

[Image courtesy of Joico]

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