Hair News: Keratin Complex Hosts International Summit

Keratin Complex, a professional beauty leader in smoothing treatments, hair color and styling products, welcomed guests from its global markets to Boca Raton in January for the 2015 International Summit. The purpose of the two-weekend summit was to build upon what is already a winning team effort. Keratin Complex’s goal: to go “Beyond the Bottle” with 360 degrees of support from their internal team, in order to help grow business in bookings, services, and revenues for both professionals who use, and distribute, Keratin Complex products.

“Our distributor network relationships are fundamental to Keratin Complex across our global markets," said Mario Argenti, president of Keratin Complex. "We’ve worked diligently to create a truly supportive and collaborative atmosphere between our international and U.S. teams. We feel that it’s imperative to work as one cohesive unit, not multiple divisions, to grow not only our business but also that of our salon partners. The key to our mutual growth is having specific plans for advancement and a commitment to each other; this is why we take a 360-degree approach in our business and with our salons."

Countries from the European Union (EU) were represented during the first weekend; and from Central and South America, Asia and the Middle East during the second weekend. Individuals were entertained with fun events while being immersed in the Keratin Complex culture. The groups broke up into planning meetings, presentations, and discussions on how Keratin Complex’s team can better support their efforts through inventive products, education and sales initiatives in their respective markets.

Keratin Complex also recognized specific distributors representing Italy, Spain and Trinidad on their outstanding work; these representatives received Awards of Distinction during the summit. The awards were given for excelling to increase brand recognition in their country and for exhibiting loyalty in partnership with Keratin Complex and their salons.

The positive reaction from attendees attested to the success of the Keratin Complex International Summit. Remarks included:
“We were so enamored by your hosting us and especially proud to receive the Distinction award. Thanks so much for your great hospitality; we are looking forward to a super 2015 together.” – Nicky, Trinidad
“Thank you for such a wonderful weekend! We look forward to growing together and are very exited about the new products and direction we see Keratin Complex going. Saludos!” – Eduardo, Costa Rica

For more information about Keratin Complex or to find a salon near you, please visit or call (888) 409-4445.

[Image courtesy of Exit One Solutions]

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