Led by Antoinette Beenders, a seasoned Aveda New York Fashion Week stylist, the Aveda team provides hairstyling for two high profile fashion presentations in Tokyo (May 20) and Hong Kong (May 23), showcasing Stella’s autumn collection to a high-profile audience of 250 VIP media, influencers and celebrities. Local styling teams from Japan and Hong Kong are also supporting the core team. Aveda Global Creative Director Antoinette Beenders styled 'effortless' modern tails and modern androgyny looks for the Stella McCartney Fall/Winter 2013 collection.
"A beautiful groomed ponytail may seem simple but to look effortless takes creative thinking and a strategic use of high performance products to achieve a natural, polished look. Stella was looking for a slicker look than what she normally goes for to match the beautifully tailored masculine/feminine cut of this stunning collection. Our models had a variety of global hair textures from fine to curly and course, so achieving sleek isn't a given. The beauty is that with a little styling help, the polished look can become anyone's regardless of their hair type or length. It's all about products + technique = results."
STEP 1. Prep the hair with Damage Remedy Daily Hair Repair to protect the hair from the heat of hairdryers and flatirons. Use Smooth Infusion Style Prep on top to smooth hair and help tackle humidity.
STEP 2. Section hair starting from the back and blow-dry straight with a large round brush brushing the hair into the same direction at the nape of the neck.
STEP 3. Use the flat irons to smooth the hair and ends for perfectly polished straight hair, applying Air Control to each section of hair for a strong but barely-there hold.
STEP 4. Once hair is dry, pull hair into a tail at the nape of neck using an elastic to secure hold. Then take a narrow section of hair and wrap around the band, securing by hair pins underneath the base of the tail. Spray Air Control prior to wrapping the hair to give the impression of a beautiful, shiny piece of jewelry.
STEP 5. Section the tail and run through for a final time with the flat iron to smooth out any final kinks and ensure all day straightness.
STEP 6. Finish with a misting of Aveda Air Control Hair Spray for neutral textured, transparent yet polished hold.
[Image courtesy of Aveda]