Fresh Salon Partners with Celebrity Hairstylist Nick Arrojo to Bring Custom Hair Care Product Line to the Carolinas

Best known for his chic, razor-cutting hair transformations on TLC's "What Not to Wear," Nick Arrojo will be in the Queen City to help launch his extensive product line which is now offered in Fresh Salon - an award-winning fashion forward hair salon offering its customers best-in-class hair styling services that are unparalleled to other salons in the Carolinas.  Fresh Salon will become an Arrojo Ambassador Salon for the brand and will carry all of Arrojo's products ranging from a wide-variety of shampoos and conditioners, hair styling solutions for all types of hair, specialty styling brushes and beauty products including body and facial cleansers.


 "The goal of Arrojo Ambassadors is for my brand to partner with like-minded hairdressers who work passionately and creatively to elevate standards of excellence in the hairdressing craft," said Nick Arrojo.  "Rarely have I seen a salon that embodies these values as completely as Fresh Salon, and I'm delighted Charlotte's most progressive salon is taking the education, product and standards I believe in to the Carolinas."


"The addition of ARROJO's exceptional product line further distinguishes Fresh Salon as a breakthrough, style-setting salon in Charlotte, offering its clientele a unique approach to hairstyling rooted in education and innovation," said Julia Vittorio, co-founder and owner of Fresh Salon.  "There are tremendous synergies between Fresh and Nick Arrojo's approach to hairdressing techniques and philosophies, and we look forward to providing our customers with superior, luxurious products at a reasonable price point."  


While in the Queen City, Nick Arrojo will showcase his talents and hair expertise for one lucky resident who will be the recipient of a once-in-a-lifetime makeover from Arrojo on Friday, June 3rd from 9am - 11am EST at Fresh Salon.  To enter, consumers simply need go to Fresh Salon's website at, and enter their contact information.  The Fresh Salon + Arrojo Contest will begin on Tuesday, May 17th and end on Saturday, May 28th.  The winner of the hair makeover will be selected and notified by Fresh Salon on Tuesday, May 31st. 


The Fresh Salon + Arrojo Contest will also feature additional prizes for participants including a second prize of a selection of Arrojo products value at $350, and a third prize of a $200 gift certificate to Fresh Salon.  Nick Arrojo will personally announce the second and third place contest winners at an exclusive, media-invite-only launch party at Fresh Salon taking place on Thursday, June 2nd at 7pm - 9pm to introduce the press and select Fresh customers to ARROJO's extensive product line.  This launch party is not open to the public.


 "The power of the makeover is a beautiful thing, and I am looking forward to the opportunity of transforming a Southern Belle at Fresh Salon," said Nick Arrojo.  "I absolutely love seeing the client's process of change, and helping people to feel revitalized, happy and gorgeous."


"We are proud to bring Nick Arrojo to Charlotte to showcase his wide-array of products, as well as his unique approach and trend setting styling techniques," said Julia Vittorio.  "The opportunity to meet Arrojo, and win a hair makeover, will bring a taste of New York City's fashion and style scene to the Queen City."

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