Business News: Eufora International Continues Expansion with Three New Hires

Eufora International continues to be one of the fastest-growing salon professional haircare brands in North America. To spearhead some of their continued growth, Eufora has hired three new member to the ever-growing team.

duct Development for Kenra Hair Products. Prior to that, she held various positions within the industry including Marketing Manager at ColorScience PRO Cosmetics and spent several years as Global Brand Manager at Dermalogica.

"Working for Eufora International is a dream come true,” says Ashmore. “The ability to be hands on with the development and launch of new products is very exciting and I know my previous experience will only continue to help Eufora grow and expand in the professional hair care market.”

In her role as Marketing Manager, Ashmore will work closely with the Research and Development, Quality Assurance and Regulatory departments at Eufora to spearhead all new product development initiatives. She will focus her efforts on launching innovative and exciting new products for the Eufora, Eufora HERO for Men and Eufora Beautifying Elixirs brands.

“We are very excited to have Chrystal as a new addition to the Eufora family,” says Don Bewley, co-founder of Eufora International. “She has a great passion for our industry and her expertise will help skyrocket Eufora’s innovation and creativity in product marketing to the next level.”



rking closely with Eufora’s top distributors. Jordan’s responsibilities include developing education systems for salons, as well as introducing new Eufora products into the market via distributors like Evolve Salon Systems, The Paramount Companies, Beautyscope and Joy USA. Eufora has been, as always will be, committed to a non-diverted sales philosophy while utilizing independent distributors who sell to top salons throughout the country.

“I look forward to bringing my experience and knowledge to Eufora International,” says Jordan. “Their stellar reputation as a company who takes care of both their salons and distributors through education and outstanding products is refreshing and exciting.”







ana and Florida. Armao has been a part of the Eufora family for six years as an educator and exclusive salon owner. In addition to his already extensive background with Eufora, Armao has owned two extremely successful salons, spent three years as the top distributor sales consultant for Premier Beauty Supply in Missoula, MT, served as a certified regional educator for Redken 5th Ave and holds his bachelor’s degree in economics.

“Armao is a very rare breed in our industry with over 20 years of experience in a multitude of roles,” said Eufora founder, Don Bewley. “We are excited to have him as a member of our sales team because he understands all facets of the business and his firsthand experience as a salon owner and educator gives him incredible insight into a salon’s needs.”


[[Images: Courtesy of Eufora International]]

More in Home