Night on the Gown

Night on the GownFor Zac Posen’s ladies of the evening (gown), nothing looks better than pulled-together hair, compliments of L’Oréal Professionnel.

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Designer: Zac Posen

Products: L’Oréal Professionnel

When Claire Danes and Natalie Portman desire a sleek silhouette on the red carpet, they turn to good friend and design wunderkind Zac Posen. After all, the young designer knows how to make sweeping gowns that make sweeping statements—and lots of them.

But how to style hair to match such grandiose gorgeousness? L’Oréal Professionnel’s Bob Recine met with Posen, thumbed through his stunning spring collection, and set his sights on a midnight-blue silk number that oozed elegance with a braided strap that encircled the neck and ventured steadily down the middle of the back. “That strap became the basis of the hairstyle,” says Recine, who then imagined a plait that would be “jewel-like. More elegant than girl-like.”

To minimize the girly traits associated with traditional braids, Recine kept the plaits tight to the head. “The look is very graphic, and the key was to hide the ends. This makes the model’s head look like a jewel,” he enthuses.

Recine adapted the style to each model, crafting the hair design to fit with various factors, such as the frock she was slated to wear, the shape of her head and her hair type. Some girls floated down the catwalk with a braid on each side; some had one down the middle; others had all three.

For Recine, the multifaceted hairstyle mimicked Posen’s own aesthetic perfectly. “It’s a tight silhouette, a look that is extremely classical and modern,” he says. “Women of all ages can wear this timeless look. But she must be a woman who knows how to take care of herself and her hair.”

Score This Look

Multifaceted braiding is a step away with these L’Oréal Professionnel products:

Textureline’s Playball Motiongelée: Definition and a sculpted finish

Textureline’s Infinium Hair Spray: Incredible shine and shape memory.

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