Summer is the perfect time for blonde, but the right products and techniques are paramount. We went to Clairol Professional Senior Brand Education Manager Evelyn Ayala to have her weigh in on what blonde looks are trending, a special new launch from Clairol Pro and how BW2+ can bring you so much lift with versatility.
Beauty Launchpad (BLP): What blonde shades are hot right now?
BLP: What makes BW2+ special?
EA: With up to 9 levels of lift, the versatility of being able to use it in various ways and its creamy texture sounds like a dream product for anyone seeking to achieve the perfect blonde. The ability to easily mix it to the desired consistency and its vegan formula are added bonuses, and the inclusion of a white powder for more accurate color readings is a thoughtful touch for an easy application.
BW2+ powder lightener is designed to making the blonde coloring process more accessible and customizable. It can be used both on and off scalp, which is also a new feature. People also really love this formula to lighten hair extensions, wigs and weaves.
BLP: BW2 has such a strong heritage. Why change the formula now?
EA: Keeping up with industry standards is crucial for staying competitive and meeting the evolving needs of consumers. Updating our ingredient story to reflect a more sustainable approach is not only important with current trends, but by omitting animal-derived ingredients, it can appeal to consumers who prioritize vegan-friendly options and are conscious of the impact their purchasing decisions have on animals and the environment. Our loyal customer base was looking for this, as well as improved performance, which speaks to our brand’s commitment to innovation.
BLP: Are there any usage changes from the previous formula?
EA: Expect up to 9 levels of lift, granting versatility for achieving diverse blonde looks, from subtle to striking. With a customizable mixing ratio ranging from 1:1 to 1:2, users can tailor the consistency to their needs. This empowers a range of people that use our products, who are then able to personalize BW2+ for anyone going blonde, considering hair type, texture and desired outcome, ensuring precise and satisfying results for clients.
What You'll Need
Highlights and Balayage
Formula A: Mix 1 part Clairol Professional BW2+ Lightener with 2 parts 10 vol. Developer.
Formula B: Mix 1 part Clairol Professional BW2+ Lightener with 2 parts 20 vol. Developer.
Formula C: Equal parts of Clairol Professional Soy4plex Permanent Cream 5BB and 10 vol. Developer.
Formula D: Equal parts of Clairol Professional Soy4Plex Permanent Cream 5BB and 30 vol. Developer.
Gloss
Formula E: Equal parts of Clairol Professional Soy4Plex Permanent Cream 8G and 10 vol. Developer.
How-To:
Step 1. Face-Framing Highlights: Section the hair into four quadrants, and use Formula A to place a medium weave in a diagonal back placement along the entire front hairline.
Step 2. Diffused Weave: Continue up the front sections with diagonal back placements. To create softness, section out a heavy weave. Using a foiling comb, apply 2-3 passes of gentle backcombing to diffuse section.
Step 3. Freehand Painting: Leave a 1/2-3/4 inch pocket of depth to balayage later.
Step 4. Repeat Steps 1-3: Continue placing a medium weave, diffused weave and pocket of depth throughout each of the four quadrants. Complete the front two quadrants first using Formula A. Use Formula B in the back two quadrants.
Step 5. Freehand Painting: Use Formula B to paint areas of depth to add dimension. Process for 30 min. Rinse, shampoo and towel dry hair to prepare for Shadow Root and Gloss.
Step 6. Shadow Root: Apply Formula C to the root area nd process for 30 minutes.
Step 7. Gloss: Apply Formula D to darker areas and Formula E to pre-lightened areas that need to be toned.
Step 8. Final Look: Shampoo, condition and style.
Disclaimer:
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