Backstage Essentials: Blonde Ambition

Exuding the ’70s-era decadence seen on the Marc Jacobs runway, this platinum blonde revels in airy style. “It’s a newer take on volume that’s more about width than height,” Guido relates. “It’s feminine and sexy.”

1. Apply full frame 07 protective volumizing mousse and blow-dry.

2. Wrap hair around a curling iron to create spirals, then brush through with a boar-bristle brush to create an air-spun effect.

3. Finish with new fashion work 12 versitile working spray.

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