Scruples Launches Halo Top Color Challenge

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Halo Top Ice Cream, which has been an Instagram favorite for years, is now making a different kind of wave.

Scruples announced its partnership with Halo Top and 10 hair colorist influencers. Each colorist was given a flavor of Halo Top for inspiration, provided with Scruples color products, and told to create. The resulting looks are as delicious as a pint of Peanut Butter Cup.


The perfect start to the New Year. And I give it all to You! ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀ A SPECIAL THANK YOU to... Model @jennatooles Photographer @marykatherinebrininger @deannabaisden for all your hard work in making this all come together and @scrupleshair and @halotopcreamery for sponsoring this FUN project!!!! @behindthechair_com @insiderbeauty @refinery29 @popsugarbeauty @allure @modernsalon @american_salon @cosmopolitan @teenvogue @beautylaunchpad @imallaboutdahair #color #balayage #bali #blondehair #blondebalayage #foilayage #babylights #angelwings #balayageartist #floridabalayage #floridastylist #blondes #longhair #wavyhair #lowlights #instahair #babylightsandbalayage #balayagehair #showmethebalayage #bestofbalayage #hairdressermagic #scruples #halotop #halotophair #halohair #halotopcreamery #halotopicecream #icecream

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•Sea Salted Caramel• We’re baaaack! A few of us artists, Sponsored by @scrupleshair ... created #icecreamhair representing @halotopcreamery #halotopcreamery Using all #scruplescolor For mine I first lightened Sara’s natural level 6/7 with Illusionist 9av and #b3 (a 1-step lighten and tone system). I then dried her hair and added slices of Hypnotic 9na around her hairline and troughout, alternating with two different #urbanshock pastel formulas; each with the same ratio of colors but one had about 2 oz more of pastelizer to clear it out more. The color ratios were: One tube of green (yes green, it’s extremely yellow based) and about a nickel and a dash of Pink (a violet based pink), with a fist size of pastelizer). Just the perfect amount of cool to warm to mute down the color, creating the Salt from our Sea and Caramel swirled through. Sara’s makeup, though you can’t see it in this particular shot, was exquisitely done by @celestethestylist ♥️ Model: @saraaaaaakitty A HUGE thank you to these two ladies for trusting the process with me  #halotopicecream #scruples #halotophair

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Show us your best dessert-inspired hairstyles on Instagram with the hashtag #beautylaunchpad for a chance to be featured on our page!

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