We all want our clients to leave with great hair. What if you could do that with gentle ingredients, less environmental impact and less products, yet make more money and with education that was exactly what you needed? That might sound impossible, but it’s all reality with Hairstory.
Meet Wes Sharpton, Hairstory Educator
HOW DID YOU GET YOUR START IN SALON?
I wanted something as a career that would lead me to interesting and exciting places. I moved to New York City after my friend Amy got a job at Bumble & Bumble. I was invited by Amy to do a test shoot. After I did it, she went to her salon manager and said, “are you going to hire this kid or what.” When I went in there, I was hungry to learn. I said, ‘I will mop these floors if you let me learn,’ and that’s how I started my apprenticeship at Bumble & Bumble and learned the craft of razor work and editorial.
HOW DID THAT LEAD YOU TO HAIRSTORY?
I met Michael Gordon [Founder of Bumble & Bumble and Hairstory] when I was at Bumble & Bumble. He sold the company to Estée Lauder and moved on, but we reunited when he was making a movie on Vidal Sassoon. Years later, he ask me and a few other to begin shooting with him.We started testing products and New Wash and that photoshoot quickly turned into Hairstory. Eli Halliwell enter a year later with this brilliant idea about a link. Eli said that he was going to give hairdressers a link that was unique to them. It would allow them to sell Hairstory products, but the link syncs up with their client so whenever their client visits to buy products again, they get the commission. I felt like I had been heard. They were creating this thing that actually considered us. I said sign me up.
SO, WHEN DID THE HAIRSTORY PRODUCTS COME IN?
At the same time, Eli and Michael were like, ‘we aren’t going to use shampoo anymore.’ I had always told my clients not to shampoo that much. We were trying to change our client’s behavior as opposed to the products being suitable for them. When I started using New Wash, it cleansed the hair well – and people with fine hair felt clean and not weighed down. All this skepticism I had moving to a non-shampoo was minimized because the product actually worked.
HOW IS EDUCATION AT HAIRSTORY DIFFERENT?
We dismantled the way we educate hairdressers about product. If we are going to talk about healthy hair, let’s talk about healthy mindsets. Rather than having a curriculum that people had to adhere to, we celebrate people who are using the product in their own unique way. We educate with stories of what people have learned rather than hard yesses or nos. When you are behind the chair, you find your own way. You learn by people sharing why they did something and were real. They didn’t need to be hair gods, they needed to be humans that learned something through their experience and were generous enough to share that knowledge.
HOW HAS THE BRAND CHANGED YOUR SUCCESS?
Before, I was always battling with shampooed hair, but now I use less products in styling to create something that was more successful for my clients. I no longer have to educate my clients on how to blow-dry perfectly like mini-hairdressers. I now train them to work with their hair naturally. They can airdry their hair and be minimal with product application. We are reducing their steps, which is more successful for them. Those clients that feel great with great hair, then made referrals to their friends.
Because Hairstory recognizes me as the educator to every client, I am always synced to them. I still get a commission from those sells. When the pandemic hit and we couldn’t work anymore, we were saving thousands of salons because they leaned into their links. By moving clients to online, we hold less inventory on our shelves and still make great money.
Say Goodbye to Damaging Detergents
You’ve been telling your clients not to shampoo too much, for as long as you can remember. Not only is traditional shampoo bad for your clients’ hair, it’s also bad for our planet.
HAIRSTORY DOES THINGS DIFFERENTLY—creating more sustainable products by using non-toxic ingredients and recyclable materials. New Wash cleans and conditions without the use of damaging detergents and harsh foams, the ingredients that make shampoos foam.
Hairstory was founded with the intention of being a more sustainable and mindful business, and financially supports like-minded, hands-on nonprofits that do the heavy lifting in defending and improving the environment. The impact is clear and notable:
- Decreases individual plastic usage by 91% and emissions from plastic by 85% every time someone replaces their bottles of shampoo and conditioner with 32 oz. New Wash.
- Uses 60% less packaging material for 32 oz. New Wash pouches, compared to the 8 oz. size.
- Lowers water consumption by 38% when rinsing once with New Wash (instead of twice with shampoo and conditioner.)
- Donated $160,000 through 1% for the Planet, a global network of nearly 6,000 businesses, nonprofits, and individuals working together for a healthy planet.
SINCE 2018, HAIRSTORY HAS FUNDED DONATIONS TO NEARLY 50 ORGANIZATIONS, including Alliance for the Great Lakes, the Billion Oyster Project, California Coastkeeper Alliance, Coral Reef Alliance, London Waterkeeper, Nordic Ocean Watch, Riverkeeper, Watershed Watch Salmon Society, Whale and Dolphin Conservation and Winyah Rivers Alliance.
Like Shampoo, But Good for Hair
Hairstory’s first-of-its-kind, cleansing clean New Wash gives client their best hair day, every day. The custom formula nourishes, cleans, conditions, detangles, strengthens and repairs hair, all in one step.
You can use New Wash however you’d like. New Wash never overcleans, gives you more time between washes, and prevents color from fading. Healthy hair starts at the scalp. New Wash does not have the damaging detergents found in traditional shampoos. No detergent means no stripping of oils. No stripping means a healthy scalp and stronger, shinier hair.
New Wash cleans and conditions with gentle ingredients–Aloe Vera, Sunflower Seed Oil, Jojoba Seed Oil and Evening Primrose Oils. Unlike co-washing, which fails to properly clean the hair and the scalp. New Wash cleans, nourishes, balances, soothes, and strengthens.
Detergent free. Sulfate free. Paraben free. Silicon free. Non-toxic. And biodegradable. Hairstory is creating a foam-free future.
What if your clients didn’t need a dozen products for their hair? That’s awful for basic shampoo brands, but great for you and your clients and for our environment. Hairstory’s selection of New Wash – Original, Rich, and Deep – along with our curated styling lineup are designed for your individual hair needs.
With Hairstory, you will simplify your routine, leading to less bottles in the shower and in the landfill. Plus, with a subscription membership and reusable containers, you will receive refills always at a special price, delivered on your schedule with free shipping.
4 Lived-In Looks From Wes
In this haircut that I did on Monique, I softy undercut the side and the back while taking the on top and doing more of classic g-bob line. This shoot is example of how the the razor and right products can transform someone’s look with very little work at home.
I started with damp hair and sprayed Undressed as base. Undressed is like a texture spray but without any salt, so it’s great for undone looks (which I wanted to create later) without being dry or hard to work with.
Then I added Hair Balm and combed it through. Later I just gave it a little squeeze on top to create more volume and a little separation. The Hair Balm is just enough moisture and a little bit hold to create this classic almost 1950s look.
I just shook the hair out with my hands, spraying just a mist of Undressed. This created just a timeless and effortless look of a classic g-bob.
This was all about adding lot of Undressed. This reactivated the Hair Balm that was already in the hair to create a more wild, almost Edward Scissorhands vibe. This one was fun for me, but I wanted Monique to leave the shoot with something a little more street ready and more like herself.
This was all about creating something more tousled, but not wet looking like the other looks. I went in and diffused the hair while twirling sections. I love razor haircuts that transform. I also love the idea that Monique could start her week slick back and with minor adjustment like a squeeze or diffuse can change her look thoughout the week.
Join Hairstory Pro: Make You And Your Client Happy!
Are you passionate about giving your clients their healthiest, happiest hair ever? How about without using harsh foams and damaging detergents found in traditional shampoos? We’d love for you to join our community of professional hairdressers.
It’s easy to apply—and once selected our Hairstory Pro members receive incredible benefits:
SPECIAL PRICING FOR YOUR CLIENTS
Help your clients save money.
FREE 8OZ NEW WASH + SCALP BRUSH
You can try New Wash on us!
Earn 25% commission, forever – in salon and online – on all sales referred with your custom link. Plus, you’ll earn money on purchases made by hairdressers you refer as well.
Unlock generous Backbar and membership access.
FREE EVENTS AND EDUCATION SERIES
Building and running your own business isn’t easy. We’re here to help.
GET ALL THE DETAILS.
Q: HOW DO I EARN MONEY?
Hairstory makes it easy for you to make money, even when you’re not working. When your clients, your community on social media, or anyone else uses your special link to purchase Hairstory products, you’ll earn commissions on all their purchases in salon and online. Not just that first purchase — but every purchase they make (forever!) as long as they use your link during their first purchase.
Q: DO I HAVE TO CARRY INVENTORY? IS THERE A MINIMUM I NEED TO BUY?
No. You don’t have to carry inventory and Hairstory doesn’t have a minimum order requirement. As a Hairstory Pro member, you’ll receive a custom referral link to share with clients and your social community.
Q: DO I HAVE TO BE IN A SALON TO SELL?
No. Just share your custom referral link with your clients and your social community.
Q: DO I HAVE TO BE A PROFESSIONAL HAIRDRESSER TO PARTICIPATE IN HAIRSTORY PRO?
Yes. It’s our job to educate clients as they make the switch to New Wash and discover a new way to wash their hair. Our custom formula is made with gentle ingredients – Aloe Vera, Sunflower Seed Oil, Jojoba Seed Oil, and Evening Primrose Oils – that balance, soothe, strengthen, nourish, and clean hair. With New Wash, you won’t need a dozen hair products in your shower. That’s bad for basic shampoo brands –– but great for your hair and great for our planet!
Try New Wash:
Hairstory is looking for hairdressers who are passionate about giving their clients their healthiest, happiest hair ever. You can join their Pro program and try New Wash for free by visiting www.hairstory.com/pages/beautylaunchpad.
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