Just in time for the transitioning season, ColorProof Evolved Color Care has announced three exciting new products launching this fall: SuperRich Daily Intensive Moisture Treatment, TextureCharge Color Protect Texture + Finishing Spray, and CurlyLocks ColorProtect Curl Mousse.
ColorProof Evolved Color Care SuperRich Daily Intensive Moisture Treatment
A daily defense against dull, dry color-treated hair that instantly quenches moisture-compromised hair to refuel and strengthen. SuperRich Daily Intensive Moisture Treatment contains the proprietary Advanced ColorLast System™ for maximum color and heat protection and a signature aromatherapy essence of goji berry and casaba melon, and weightlessly delivers youthful vitality, while preventing future dehydration and premature aging. Next-generation ingredient technology such as the Baobab Power Complex, and exclusive proteins derived from potatoes and soybeans, deliver curative nutrients throughout hair to fortify, boost collagen, increase elasticity and tensile strength, repairing from the inside out. Like all ColorProof products, this treatment is 100% free of sulfates, salts, gluten, parabens and carcinogens and is also 100% vegan, keratin-free and never tested on animals.
ColorProof Evolved Color Care TextureCharge Color Protect Texture + Finishing Spray
Bed-head, bombshell or beachy? Take charge of your texture. This texturizing spray helps create instant, weightless, cool-girl texture on freshly washed or 2nd day hair. Powered by a proprietary blend of polymers, starch and silica, this clean-feeling formula absorbs excess oil while creating a charge that repels fibers away from one another, infusing build-able texture, instant volume and subtle definition. TextureCharge Color Protect Texture + Finishing Spray leaves no residue; instead hair feels fresh while organic ginseng, white nettle and psyllium seed naturally thicken and kukui nut oil nourishes and revitalizes. Delivers maximum color and heat protection, plus it’s revivable.
ColorProof Evolved Color Care CurlyLocks ColorProtect Curl Mousse
Get gorgeously shaped curls with 84% more curl retention! This tall can of mousse is exactly what thirsty, color-treated curls need to get in and stay in shape. The foam mousse adds moisture to encourage curl pattern from root-to-tip then seals it in with ColorProof's proprietary IllumaCurl Complex™ to deliver spring-loaded, soft, shiny, long-lasting curls that stay frizz-free all day and into the next. No sticky, stiff or crunchy curls - ever; instead, embrace luscious, bouncy, naturally-defined curls and waves with color and heat protection guaranteed.
All products are available at www.ColorProof.com and salons nationwide.
[Images courtesy of Creative Media Marketing]