milk_shake

milk_shake incredibles

milk_shake Incredibles

Introducing milk_shake Incredibles — three super-charged products for all hair types.

milk_shake insta.lotion

milk_shake insta lotion

milk_shake insta lotion is a rinse-out liquid mask with hyaluronic acid that’s as light as water.

milk_shake Curl Passion Line

milk_shake is launching a new and extended line of curl passion, launching six new products ideal for any type of curl.

milk_shake gloss lifestyle product imagery

Create and Escape to Ibiza With milk_shake

For a chance to a win a trip to Hairtopia in Ibiza, milk_shake wants to see what you can do with its new gloss shades.

milk_shake moisture & more collection

milk_shake Introduces New and Improved Moisture & More Collection With New Serum Launch

For clients who have dry hair but would like visibly fuller, stronger and healthier hair, milk_shake introduces the new and improved moisture & more collection.

Demi Moore, Ariana Grande and Julianne Hough at the 2025 Academy Awards.

15 Academy Awards Hairstyles Inspired by Old Hollywood

From sleek updos to elegant bobs and vintage Hollywood styles, this year's Academy Awards provided plenty of opportunity for hair inspiration. Here, we round up and provide tutorials for some of our favorite looks of the night.

Check out these tutorials from celebrity hairstylists for three chic updos sported by the stars at the Critics' Choice Awards.

3 Critics' Choice Awards Hair Tutorials

Check out these tutorials from celebrity hairstylists for three chic hair looks sported by the stars at the Critics' Choice Awards.

milk_shake incredible line

milk_shake Announces New Launches for Incredible Hair

Every style needs an incredible start…and an incredible finish, which is why milk_shake is announcing three powerful products to super-charge your client’s styling and care routine.

Woman with long brown hair holding a hair mask container.

5 Hair Masks for Luscious Locks

As winter approaches, you want to make sure you keep your hair nourished. Here, Beauty Launchpad Associate Managing Editor Gabby Bach recommends her five favorite hair masks!