Amanda Lepore stars in amika's "Bust Your Brass" Campaign

Amika releases three products for blondes and announces Amanda Lepore as spokesperson.

Amanda Lepore
Amanda Lepore

Amanda Lepore is starring in amika's latest campaign: Bust Your Brass.

Amanda Lepore is a model, singer, performance artist, night-life diva and self-proclaimed “international blonde bombshell.”

The Bust Your Brass campaign marks the release of Bust Your Brass Intense Repair Mask and the reformulated Bust Your Brass Cool Blonde Repair Shampoo and Conditioneramika Bust Your Brass Collectionamika Bust Your Brass Collection

The Bust Your Brass Intense Repair Mask is a reparative toning mask packed with ultra-violet pigments and bond repair technology for stronger, brighter blondes.

The Bust Your Brass Cool Blonde Repair Shampoo and Conditioner work together to tone brassy hues and prevent future breakage.

“We approached the campaign by first exploring and rethinking the classic blonde archetypes, and then selected the inimitable Amanda Lepore to be the sharer of our blonde maintenance secret: Bust Your Brass,” says Vita Raykhman, creative director of amika.

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