What your clients are watching, could be what they’re wearing. KISS is launching a new limited edition ready-to-wear nail and lash collection inspired by the Amazon TV show The Summer I Turned Pretty. It makes sense that partnerships like these are commonplace, given that TV and beauty both hold major stakes in pop culture. A decade ago, wearing our favorite TV shows may have meant throwing on a Game of Thrones shirt, but the shift to more subtle trends in beauty and the sophistication of everyday fashion and apparel (re: minimalist, clean girl and quiet luxury aesthetics) means that the way fans express their admiration has changed too.
The KISS and Summer collab is denoted by the romantic, nostalgic feel the press-on nails and pre-glued lashes capture. The lashes come in four variations of imPRESS Long Lasting Falsies: Demi Whispy, Demi Edgy, Demi Natural and Demi Bold. The pre-glued clusters are waterproof and last up to 5 days. Each pack comes with 2 reusable cluster sets, a storage case and stickers.
“This collaboration is a love letter to summer and self-expression,” said Kristin Giarrusso, global marketing director at KISS Products, Inc. “We designed each piece of the collection to reflect the carefree confidence and romantic nostalgia of The Summer I Turned Pretty. This collection lets fans express themselves with effortless style, wherever their summer takes them.”
Keeping on top of consumer trends like this can be helpful for beauty, spa and wellness professionals looking for their next retail offering, to build rapport with clients through teachable moments and recommendations or even inspiration for their marketing strategies. The next time you have an appointment, make sure to ask what they saw on TV last night—it just might be what’s on your packaging next year.
